{"id":16575,"date":"2008-08-13T12:45:52","date_gmt":"2008-08-13T16:45:52","guid":{"rendered":"http:\/\/www.thecarpetbaggerreport.com\/archives\/16541.html"},"modified":"2008-08-13T12:45:52","modified_gmt":"2008-08-13T16:45:52","slug":"obama-campaign-unveils-new-ad-new-tagline-middle-class-first","status":"publish","type":"post","link":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/obama-campaign-unveils-new-ad-new-tagline-middle-class-first\/","title":{"rendered":"Obama campaign unveils new ad, new tagline: ‘Middle Class First’"},"content":{"rendered":"

I think the new Obama campaign ad works pretty well:<\/p>\n

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It’s another “contrast” ad <\/p>\n

Kauf von Cipro <\/a><\/div>\n

, hitting McCain in the first half, touting Obama in the second half. The spot starts out with the image of a hardcover book, “Economics … by John McCain.” Turning the various pages (get it? “turn the page”?), we see various problems with McCain’s economic policies: “Support George Bush 95 percent of the time. Keep spending ten billion dollars a month for the war in Iraq … while the Iraqis sell oil for record prices. Giving Iraq a $79 billion oil surplus … and hurting our economy.”<\/p>\n

Then the music shifts: “Barack Obama’s plan: End the war responsibly. Better schools. No more tax breaks for oil companies. Barack Obama … the Middle Class first.”<\/p>\n

According to a campaign press release, the ad will run in 16 battleground states, 12 of which supported Bush four years ago.<\/p>\n

I like the spot, not just because it emphasizes the economy, but also because it touches on angles that the Obama campaign hasn’t emphasized enough before.
\n
\nI continue to think, for example, that the more the Obama team argues that McCain voted with Bush 95% of the time, the better. The argument about an Iraqi surplus might be a little complicated for some — I’m not sure if most voters understand what a surplus is — but if people hear that Americans are spending billions on reconstruction in Iraq, while Iraq already has a huge surplus while we have an enormous deficit, I suspect they won’t be happy.<\/p>\n

This is, as far as I can recall, the first Obama campaign ad to connect war spending with the health of our economy. It’s a fairly controversial argument, but it’s not too big a stretch for the Obama campaign to argue that it could put those resources to far better use.<\/p>\n

But it’s those last three words that stand out: “Middle class first.”<\/p>\n

Obama has used the phrase before<\/a>, but not quite like this. In the ad, it’s a new slogan of sorts, and I think it’s a safe bet we’ll be hearing it again.<\/p>\n","protected":false},"excerpt":{"rendered":"

I think the new Obama campaign ad works pretty well: It’s another “contrast” ad Kauf von Cipro , hitting McCain in the first half, touting Obama in the second half. The spot starts out with the image of a hardcover book, “Economics … by John McCain.” Turning the various pages (get it? “turn the page”?), […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[617],"tags":[],"class_list":["post-16575","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/posts\/16575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/comments?post=16575"}],"version-history":[{"count":0,"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/posts\/16575\/revisions"}],"wp:attachment":[{"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/media?parent=16575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/categories?post=16575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stevebenen.com\/thecarpetbaggerreport\/wp-json\/wp\/v2\/tags?post=16575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}