In defense of campaign vagueness and ambiguities

There’s been a quiet, behind-the-scenes debate over the point for most of the year, but I’m very much inclined to agree with Mark Schmitt’s analysis: presidential candidates probably shouldn’t bother offering detailed plans and white papers for major policy issues during a campaign.

The explanation for these plans is that voters deserve to know what a candidate would do if elected president. But highly detailed plans don’t tell us that. Nor does the ability to assign some staffers to produce a plan indicate the skills necessary to serve as president. The plans put forward in the primaries are long forgotten by Inauguration Day. […]

We don’t give our presidents total power to enact policy. They have to work with a Congress made up of people with their own views and constituencies. Does anyone really think that a plan cooked up by a bunch of smart 20-somethings after a couple of all-nighters amid the empty pizza boxes and pressures of a campaign is superior to what could be developed with the full resources of the federal government and open Congressional hearings and debate?

I’m not sure whether it’s superior or not, but I’m fairly certain the plan cooked up by smart 20-somethings has a much worse chance of actually passing than a policy developed through the traditional legislative process.

The point isn’t that candidates should be evasive about what they want to do if elected. Obviously, voters should have a sense of a would-be president’s priorities and goals. But the utility of producing a bunch of detailed policy analyses is questionable. As Schmidt put it, “Democrats should just state their principles, explain their reasoning, and describe their basic goals for health care or poverty.”

There is, of course, a flip side to all of this. I just don’t find it persuasive.

The most credible argument on the other side is that candidates can claim a mandate for specific ideas if they present detailed proposals and then win. “I campaigned on this,” the newly-elected president can say, “and the people have sent me to get this done.”

Except lawmakers, historically, rarely care. Presidents use the bully pulpit to raise the profile of the issue, and keep a policy matter on the front burner, but Congress is going to do what Congress is going to do. The chairman of the Ways and Means Committee will yawn quite loudly when the White House complains, “But I offered the public a detailed white paper on this before the convention!” It might serve as a starting point for negotiations or a congressional hearing, but despite rumors to the contrary, the president is not really The Decider, and he or she cannot overhaul the healthcare system, or alleviate poverty, or tackle global warming by himself or herself.

There’s also a partisan imbalance here. Schmidt noted, “Look at the ‘issues’ section of a Republican presidential candidate’s Web site and you’ll typically find only the most basic statements: ‘cut taxes,’ ‘defeat the terrorists’ and not much more. Republicans speak in terms of principle, not programs.”

Indeed, it’s been this way for a while; Republicans generally tell the public, “Vote for me — and I’ll work out the details later.” There are rarely adverse consequences. In 2000, Bush’s vague and ambiguous tax plan didn’t make any sense. Al Gore tried to make it a campaign issue, but the media ignored it, voters didn’t care, and it passed in 2001. A few years later, during the 2004 campaign, Bush said more than once that he could revitalize Social Security without raising taxes, cutting benefits, or raising the retirement age. How did he propose to pull that off? He didn’t — he just mentioned ideas and goals without any details. Sure, the proposal was a debacle, but it failed on the merits, not because Bush wasn’t specific enough during the campaign.

Why should there be a higher burden on Democratic candidates? When a vague Republican takes pot shots at a detail-oriented Dem, the “where’s your plan?” question doesn’t serve as much of a defense.

In fact, American voters don’t seem to care all that much about the details in advance. A candidate talks about what he or she finds important, and how he or she would approach the issue if elected. Voters either agree or disagree. If a candidate were to make some kind of outlandish campaign promise — free ice cream for everyone, every day, for four years — there would probably be a higher expectation to explain how that might work, but a more general policy prescription needs a lot fewer support materials.

What do you guys think?

I agree. The unknowables (Congress, the state of the world, and so forth) complicate all enactments of policy. But it would be nice to know what the hell a person means by “compassionate conservative” for instance, instead of focusing on a candidates earth tone clothing or hair cuts, or brightly colored suits or presence or lack of cleavage.

So some real information would be welcome, such as “what do you see as a reasonable outcome from your policy?” I would hate to have a war on poverty mean that all poor people were lined up and shot.

  • Why should there be a higher burden on Democratic candidates?

    Because they are supposed to be better than their Republican counterparts.

    I liked the way Bill Clinton did it in 1991. He produced his “New Covenant” platform offering specific policy ideas. The ideas were obvioulsly shaped and changed throughout his presidency, but I think he stayed true to them generally.

    To throw specifics out the window because things change through the legislative process is dangerous. The election of George W. Bush can be seen as an example of why getting specific isn’t necessary, but the presidency of George W. Bush should be seen as an example of why platform specificity is healthier for the nation.

  • We don’t give our presidents total power to enact policy.

    Apparently Mr. Schmidt lives in a true democracy, like India. In this country, that is precisely what King George has — total power to enact policy. The Democratic Leadership in Congress is certainly not proving otherwise.

    Smart-ass remarks aside, I’d like to see hand-written theses from these candidates on the subject of our Constitutional Republic and what they would do to preserve it and strengthen it. Extra credit for ending the U.S. Military Occupation of Iraq / American Imperialism, repairing the damaged image of the U.S.A. in the world, universal healthcare, fixing social security, etc.

  • Does anyone really think that a plan cooked up by a bunch of smart 20-somethings after a couple of all-nighters amid the empty pizza boxes and pressures of a campaign is superior to what could be developed with the full resources of the federal government and open Congressional hearings and debate?

    Yes, I absolutely do.

    A camel is a horse made by a Congress and signed by a President.

  • No. All of the negatives you mentioned are true, but policy statements have some advantages. They do help us to distinguish the candidates going into the primaries. As bad as modern campaigns have become, policy statements are one of the few impediments to campaigns degenerating completely into 1) reporting that emphasizes the poll, endorsement, and money aspects of the horse race, and 2) coy candidates speaking as if they were undergoing hearings for supreme court nominees, where everyone is for justice and flees from substantive comments. Without them, we risk getting get even more under-the-radar Roberts- and Alito-like presidential candidates and more arguments about non-specific proxies as we had about Miers, where what we need are Bork-type honest disclosures. I think policy statements also serve as a useful try-out for the candidate’s future advisors, and they force the candidate’s team to do some homework prior to winning and assuming the office.

    Policy statements don’t do any of this well, and Bush is a counter-example to my claims, but the fact that policy statements are expected at least legitimizes expectations for substance in campaigns, as opposed to just throwing in the towel. Otherwise we might as well go with a selection process modelled after American Idol or Hell’s Kitchen or some such.

  • Stating goals is valuable. Outlining some of the considerations involved with implementation is valuable. Getting too specific opens a candidate to criticism on minutia that may or may not prove relevant if he or she has a chance to pursue stated goals — and, as others have said, cannot account for factors that may influence implementation, but are not yet evident.

  • what beep52 said.

    I agreee with CB’s basic premise, Dems need to repeat basic principles, stay out of the weeds, and when challenged, point at the screwups and ripoffs the Republicans have implemented, and say “That is basically the opposite of the kind of plan I will implement”.

  • Past actions, principles and goals for each candidate…need to be known and shown.

    Details are subject to change… as situations change…if rising water wipes out one bridge…you need to find another.

    Although the devil is always in the details…it is nigh impossible to be highly specific about the future… so we really need to know their principles to help assure that the devil does not intrude when the time for specifics draws nigh.

  • I agree in the main.

    Past actions, principles and goals for each candidate…need to be known and shown.

    Details are subject to change… as situations change…if rising water wipes out one bridge…you need to find another.

    Although the devil is always in the details…it is nigh impossible to be highly specific about the future… so that is why we really need to know their principles and underlying thoughts to help assure that the devil does not intrude when the time for specifics draws nigh.

  • Agreed. Dems have been largely uncompetitive for the presidency largely because of this, IMHO. Framing, language, sound bytes, consistency of message, etc., can all be taken care of by making this switch.

    Question though: wasn’t Obama severely criticized about not having details or a strong “policy-sense” at the health care forum/debate a few months back? Assuming IIRC, his main critics were analysts, pundits, etc. (both on blogs and in some MSM outlets). How do we get them to either a) be as critical to the GOP when one of their leading candidates is policy details averse, or b) not be as critical to Dem candidates when they are heavy on principle and light on details?

    i honestly don’t think (a) above will ever happen, and i’m not sure (b) will ever happen either, although we could probably get the members of the reality-based community more or less on board.

    Ultimately, I think Schmitt’s right about the general election. However, I just don’ t see how the Dems move to the “prinicple-based approach” to policy during the primary season. Am I wrong about that?

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