Far-right food fight at Regnery

If you’ve perused the selection of right-wing political books at a bookstore, you’ve no doubt seen titles from Regnery Publishing, a major part of the conservative movement. The publishing house has become a darling of the right by churning out one right-wing hatchet job after another, most of which real publishers would never touch. Conservative “authors” who would otherwise have to self-publish suddenly have wide distribution and marketing.

It’s been a fairly successful venture for years, but it might not last. As of now, the right’s biggest book publisher is having legal trouble with some of the right’s biggest authors. It could get ugly — and for some of us, entertaining.

Five authors have sued the parent company of Regnery Publishing, a Washington imprint of conservative books, charging that the company deprives its writers of royalties by selling their books at a steep discount to book clubs and other organizations owned by the same parent company.

In a suit filed in United States District Court in Washington yesterday, the authors Jerome R. Corsi, Bill Gertz, Lt. Col. Robert (Buzz) Patterson, Joel Mowbray and Richard Miniter state that Eagle Publishing, which owns Regnery, “orchestrates and participates in a fraudulent, deceptively concealed and self-dealing scheme to divert book sales away from retail outlets and to wholly owned subsidiary organizations within the Eagle conglomerate.”

It’s quite a little scheme, actually. When some sucker buys Jerome Corsi’s “Unfit for Command: Swift Boat Veterans Speak Out Against John Kerry,” or Richard Miniter’s “Shadow War: The Untold Story of How Bush Is Winning the War on Terror,” at full price at Barnes & Noble, the right-wing authors get decent royalties of a few bucks per book. But Regnery also sells — or in some cases, gives away — those same books through Regnery-owned book clubs, newsletters, and conservative organizations. And wouldn’t you know it, those “sales” produce almost no royalties to the authors at all.

“They’ve structured their business essentially as a scam and are defrauding their writers,” Miniter told the NYT, “causing a tremendous rift inside the conservative community.”

Just what the conservative movement needed — another rift.

Mr. Miniter said that meant that although he received about $4.25 a copy when his books sold in a bookstore or through an online retailer, he only earned about 10 cents a copy when his books sold through the Conservative Book Club or other Eagle-owned channels. “The difference between 10 cents and $4.25 is pretty large when you multiply it by 20,000 to 30,000 books,” Mr. Miniter said. “It suddenly occurred to us that Regnery is making collectively jillions of dollars off of us and paying us a pittance.” He added: “Why is Regnery acting like a Marxist cartoon of a capitalist company?” […]

The authors also say in the lawsuit that Regnery donates books to nonprofit groups affiliated with Eagle Publishing and gives the books as incentives to subscribers to newsletters published by Eagle. The authors say they do not receive royalties for these books.

“You get 10 per cent of nothing because they basically give them away,” Mr. Patterson said in an interview. […]

The authors, who say in the lawsuit that Eagle has been “unjustly enriched well in excess of one million dollars,” are seeking unspecified damages. But Mr. Miniter said, “We’re not looking for a payoff; we’re looking for justice.”

As Kevin Drum put it, “[I]f a conservative is a liberal who’s been mugged, what do you call a conservative who’s come face to face with the naked face of vertically integrated capitalism?”

It couldn’t have happened to a more appropriate group of folks.

I love it when they eat their young;>

  • What a surprise. It can also be said that “Conservatives have structured their governing philosophy essentially as a scam and are defrauding all of us.”

  • Today’s special at the Batsh*t Bistro————-Wingnut au jus.

    Ain’t Conservative cannibalism grand?

  • Now that they have a niche in the wingnut universe, these authors want to bite the hand that fed them.
    Wtithout these deeply discounted “sales” how would these tools ever hit the bestsellers lists?

  • If you’ve perused the selection of right-wing political books at a bookstore,

    Yeah, right.

    Regnery Publishing,

    Is that another word for “monarchist” or something?

  • This is how the record clubs work where you get 10 CDs for 1 cent. The artists get no royalties for those CDs.

    I also wonder at the logic – Regnery is giving away the books to people, and the authors claim they’re making “jillions” on the books? Unless somehow Regnery is paying itself for the book out of the proceeds of the other services/memberships, etc. they’re providing.

  • Oh I see – they get different royalities based on where they’re sold.

    Isn’t the free market great?

  • But this is what the Republicans WANT — corporations to make money and rob everyone else blind. Now the principle’s coming home to roost.

    I’ll be interested to see how this one turns out. Will these pro-Bush authors get the shaft in the shadow of corporate interests or will they win, really screwing up the corporate march to profits?

    It certainly IS a rift of principles held by today’s political interests.

  • Someone should explain to these authors that, according to ‘trickle down’ economics, they’re better off letting the publisher keep the money. That publisher will invest it wisely, thus leading to an economic paradise which makes the royalties the authors did receive worth more than if they had gotten the extra money directly.

    Lord, there’s so many ways to mock conservatives in this story…

  • “Shadow War: The Untold Story of How Bush Is Winning the War on Terror”

    If that isn’t the most repugnant thing I’ve ever heard, George Bush just captured his buddy Osama bin Laden with his bare hands.

  • Chapter 12: Igor is angered when he discovers that Doctor Frankenstein has been diluting his gruel.

  • The logic of the authors here is flawed (OMG, who could have guessed). They’re assuming that had Regenery not sold those copies at a discount through their non-bookstore channels, they would have sold more copies in the bookstores (and therefore received higher royalty checks).

    But is that actually the case? Probably not. Regenery sells through those back channels to artificially inflate the copies of the books that are recorded as “sold” to push them up the bestseller lists and get them noticed. One could equally make the case that without giving away those copies the authors would have sold LESS in bookstores because the book never attained any level of “bestseller” status and got passed over by the conservative book junkie in favor of Ann Coulter’s new outrage instead.

    I’m highly amused that these guys don’t seem to understand how Wingnut Welfare works. Or why Regenery publishes their drivel.

  • DanB

    Oh I see – they get different royalities based on where they’re sold.

    Royalties are paid as a percentage of what a book sells for. A contract may include a 10-15% royalty on “frontline” book sales, so every author wants his/her books sold at full price. It’s standard language in most book contracts to include book club sales, and they’re always sold at a lower price and sometimes even a lower royalty rate. The first 85-90% goes to production costs, the publisher’s profits, agents’ profits, and bookseller profits.

    Writer’s Profit per Book

    This is SOP for publishing companies, and the publisher probably will stand its ground. The only odd thing I see in this one is the publisher giving the books to people. They don’t earn anything themselves on giveaways, but I suppose they might do it to get rid of the last batch of a large printing that hasn’t sold on dollar tables.

  • But, but, this sounds eerily like a tort type action. Who is reppresenting them? Trial lawyers? I think that a jury should render judgment in their favor, and cap that judgment at $250,000. Cause there is no way in hell any potential damage done to these asshats is as severe as the damage done to someone who has suffered serious physical injury due to the conduct of anyone. Hypocritical douchebags.

  • It almost sounds like they want some kind of . . . regulation . . . on free market publishing.

  • I’m rather curious about the position of these guys in regards to the WGA strike. You know writers not being paid for work they did and all that.

  • Hey commenters: you guys and gals are the greatest! I was all fired up to comment on this one, but you did it better and funnier than I could have imagined.

    This is a great story with fabulous irony.

  • Hypocrites… “Do as I say, not as I want it to be for myself” True conservatism is only believed in as long as it does not affect your personal life. Once it affects you personally you change your mind, because you’re special.

    Isn’t that how the right wingers work? 🙂

  • Heh. The expect the next tort reform bill to have a carve out for conservative writers.

    Really, what they should do is happily negotiate a reduction in their royalty rate, because a reduced rate will be more than covered by an increase in volume, resulting in higher total revenues. Arthur Laffer wouldn’t happen to be one of the impacted authors would he?

  • Really, what they should do is happily negotiate a reduction in their royalty rate, because a reduced rate will be more than covered by an increase in volume, resulting in higher total revenues.

    HA! That’s exactly right. To maximize their revenue clearly they should be asking for zero percent royalties on copies sold!

  • NONY – thanks for fleshing out the point that I tried to make, that the inflated sales figures were necessary to get this tripe into the bestseller stratosphere, thereby generating yet more frontline sales.

    I’m not in the writing & publising biz, so for those of you out there who are in that industry, here’s a question:

    Bestselling lists are generated through sales numbers, but is there a way to isolate how many sales come through the discounted route?

    Any bets on how that split (frontline/discounted) would turn out?

  • “HA! That’s exactly right. To maximize their revenue clearly they should be asking for zero percent royalties on copies sold!”

    Just like federal taxation!

  • What Kissinger reportedly once said about the Iran-Iraq war applies here: the hard part is figuring out who you want to lose. This squabble couldn’t have happened to a more deserving group of guys.

    I love the fact that the writers of the swiftboating book are trying to swiftboat their publishers by calling them Marxists, which doesn’t make sense since a true Marxist would be taking the side of the proletariat (the writers) over the bourgoisie (the owners of the capital – the publishers). I’m waiting for the writers to take it to the next unavoidable level and start calling them Nazis or, heaven forbid, Islamofascists. Let the pie fight begin!

  • Look at this whine from the link:

    Joel Mowbray, author of “Dangerous Diplomacy: How the State Department Threatens America’s Security,” said he was particularly disappointed in Regnery and Eagle because they had so championed conservative authors. “These guys created the conservative book market,” Mr. Mowbray said. “Before them, conservatives were having to fight, generally unsuccessfully, to get books published.”

    So conservatives should get more money than the industry standard just because they’re conservatives?

    I have a suggestion for conservative writers: vanity publish your books. You get to keep all the money above production, marketing, and distribution costs. You got the money for the Swiftboat ads; SURELY you can get the money to self-publish your wonderful gifts for the world from the same sources.

  • It’s a dog eat dog world for well meaning conservative authors. I guess they’re tired of being kicked to the curb by their corporate overloards. -Kevo

  • Actually, JKap, you’re right on the money—you’ve just the details mixed up a wee bit. Bush “IS” winning the war on terror.

    No—really, he is. He’s winning for, in your words, “his buddy Osama bin Laden.”

    And get this—he’s winning it with his bare hands. You see, he doesn’t want to get all that nasty soldier-blood on his nice, expensive gloves. There was only one Constitution, and making a pair of gloves out of it was a pretty darned expensive thing to do. Blood just won’t wash out of paper.

    But the dumb SOB hasn’t figured out yet the blood from “his war” won’t easily wash off the hands, either….

  • “They’ve structured their business essentially as a scam and are defrauding their writers”

    Well, since the books they publish are fraudulent scams, that would seem to be the appropriate way to sell them.

    It’s like the drug dealer calling the cops to report that his bag was short.

    Gotta love it.

  • “Shadow War: The Untold Story of How Bush Is Winning the War on Terror”

    I actually bought this book but all the pages were blank. What a sucker. I never thought to take “untold story” literally.

  • Mr. Miniter said that meant that although he received about $4.25 a copy when his books sold in a bookstore or through an online retailer, he only earned about 10 cents a copy when his books sold through the Conservative Book Club or other Eagle-owned channels.

    Yeah, but, if we look at it realistically…5000 giveaways, for which he gets 10 cents apiece, is still $500 for him *and* wide name recognition. 10 books sold through regular channels (do conservatives actually go to Barnes and Noble looking for books?) brings in only $42.50 and oblivion. I don’t know what he’s bitchin’ about.

  • The best part is hearing Dick Miniter whine. I went to college with that arsehole and where most of my classmates have matured, he’s only become a bigger WATB.

    Maybe I’ll metnion that I picked up 10 copies of Shadow War for a buck in the Class Notes…

  • “what do you call a conservative who’s come face to face with the naked face of vertically integrated capitalism?””

    A liberal is a conservative who got mugged by a corporation.

  • Although I have seen one really good book Hatred’s Kingdom: How Saudi Arabia Supports the New Global Terrorism from Regnery, and actually like the way their Politically Incorrect Guides (or PIGs) look at questions few people ask, I do suspect much of their material’s accuracy, especially concerning their scepticism of anthropogenic global warming.

    This controversy really does make one suspicious of them and their desire to establish a huge low-cost market in Red America even if it means their authors – and conservatives are actually much less materialistic than the Left so would not care as much – lose money by writing for them. Eagle really do need to be questioned about serious fraud if they get away with what they are doing.

    On the other side, Regnery have been publishing books since 1947, so their reputation cannot be that bad.

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