We talked earlier about who won on Super Tuesday (Dems, Republicans), but let’s take a closer look at how they won.
There’s a mountain of exit polling data to comb through, and there’s going to be some variations based on regions, but in general, there are some interesting trends to consider.
On the Democratic side…
* Despite rumors to the contrary, Democratic voters are not bitterly divided between Hillary Clinton and Barack Obama — 72% of all Dems said they’d be satisfied with Clinton as the nominee, and 71% said they’d be happy with Obama.
* Clinton won women (52% to 45%), Obama won men (53% to 42%).
* “Identity” politics still matter: “Hillary Clinton carried white voters over Barack Obama, 52 to 43 percent. Obama carried black voters 82 to 16 percent. Clinton won Latinos 61 to 37 percent, and Clinton carried Asians 68 percent to 30 percent.”
* On the other hand, Obama drew even with Clinton among white males, a first this year. (Perhaps John Edwards’ departure helped Obama here?)
* Voters who said the economy is the top issue preferred Clinton. Those who said the war in Iraq is the top issue preferred Obama.
* Among Dems, Clinton enjoyed a five-point margin over Obama. Among independents, Obama enjoyed a 21-point margin over Clinton. On the other hand, Obama did better among self-identified liberals, but Clinton was stronger among self-identified moderates.
* The generation gap is alive and well — Obama scored big with younger voters, Clinton easily won the over 65 crowd.
…and on the Republican side.
* 80% of Romney voters described themselves as conservative; 75% of Huckabee voters described themselves as conservative; and 49% of McCain voters described themselves as conservative.
* Overall, among self-identified conservatives, Romney beat McCain, 42% to 30%. Among self-identified moderates, McCain beat Romney, 52% to 24%.
* Voters who cited the economy as the top issue preferred McCain over Romney by 9 points, which is counterintuitive, given the candidates’ backgrounds.
* Not surprisingly, McCain is still struggling with evangelical Christians: “In Tennessee, which Huckabee won, 73 percent of the primary voters described themselves as born-again Christians. McCain won 29 percent of these voters. In Missouri, 54 percent of voters described themselves this way; McCain won 24 percent.”
* “Voters who said they had a ‘negative opinion’ of President Bush’s administration flocked to McCain, who picked them up by wide margins in most states.”
On that last point, one of the top goals of the Dems, in the short and long term, is to connect McCain to Bush — like two peas in a pod.