Obama shifts gears, pivots towards McCain

For the better part of the last two weeks, the burgeoning consensus in the political world was that Barack Obama has become the prohibitive favorite for the Democratic nomination. The race would continue, but the competition was over — Hillary Clinton couldn’t narrow the gap, and would trail Obama in delegates, popular votes, and states. In one widely read piece, Jim Vandehei and Mike Allen wrote as if they’d stumbled upon a secret: “One big fact has largely been lost in the recent coverage of the Democratic presidential race: Hillary Rodham Clinton has virtually no chance of winning.”

The funny thing was, Obama seemed largely oblivious to all of this. He was moving forward as if his primary fight was foremost on his mind, and his campaign continued to target Clinton as it had for months. It reinforced the notion that maybe the conventional wisdom was wrong — Obama certainly wasn’t acting like he’d wrapped this thing up. If the race for the nomination is over, shouldn’t Obama be ignoring Clinton?

He wasn’t. That is, until this week.

Sen. Barack Obama is talking about the elephant in the room — Republican rival John McCain — and all but ignoring the Democratic donkey who stands between him and his party’s presidential nomination.

Even though Sen. Hillary Rodham Clinton was campaigning down the Northeast Extension in Philadelphia, Obama criticized the likely Republican nominee’s policies on the U.S. troop presence in Iraq, trade and tax cuts. In his town-hall session Tuesday, and in other campaign appearances in recent days, Obama has sought to frame the race as a general election matchup between him and McCain.

I’m really surprised he hasn’t thought to do this sooner.

The more Obama quarreled with Clinton, the more we were led to believe the Democratic race was very much up for grabs. For the Clinton campaign, that’s the ideal — Clinton and her team need everyone to believe that anything can happen, and criticisms from Obama keep her in the game.

Why, then, has Obama been playing by his rival’s rules? By pivoting to McCain, Obama starts to put his campaign in a pseudo general-election mode, which is where he’s presumably wanted to be for weeks.

There is, of course, the matter of the upcoming primaries, several of which Obama is likely to lose. Won’t that throw his campaign off its general-election game? Maybe, but it doesn’t necessarily have to be that way. The Obama campaign can simply point to recent history.

[P]lenty of previous Democratic nominees have lost elections well after vanquishing their competition. In 1976, Jimmy Carter lost Alabama, Nebraska and Maryland, among others, after he had effectively clinched the party’s mantle. In 1984, Walter Mondale lost California, the final primary, as well as several other late contests, to Gary Hart, before consolidating his lead (helped along by, ahem, superdelegates) and winning the nod. And yes, Bill Clinton, in 1992, lost Connecticut and Colorado to Jerry Brown, though he had already emerged as the presumptive nominee by then.

Obama, presumably, could make a similar argument — plenty of candidates have lost late races after having locked down the nomination, the argument would go, he’s just the latest. What’s more, the late defeats had little bearing on the general election.

Ironically, we know about these eventual-nominees losing late primaries by way of a memo written by … Clinton strategist Mark Penn. In February, when the Clinton campaign wanted to justify a series of defeats, Penn insisted that primary and caucus defeats didn’t much matter, because this was a delegate race. Carter, Mondale, and Clinton lost plenty of key states on route to their nominations, Penn said, but the defeats didn’t matter because the candidates already had delegate leads.

It seems odd that Obama aides would want to rely on a Penn memo to bolster their case, but he did inadvertently make their case for them.

You’re right that Obama should have started focusing on McCain sooner, but better late than never. Clinton isn’t doing anything these days other than complaining about how unfairly she is treated by just about everybody, a sure sign that she is done. Time for the nominee to start focusing on the general election.

  • More of this Obama! Ignore Clinton long enough and she’ll go away (hopfully queitly) Wishful thinking?

  • Only problem with this theory is that Obama attempted to do this just prior to OH and TX and took his eye off of Clinton — allowing for five days of mostly unanswered negative campaigning, which arguably damped down his numbers.

  • Obama did try this a little over a month ago, but the timing wasn’t great as it was also the same time Hils decided to throw the kitchen sink at him.

  • I don’t think that taking this approach too much sooner–at least not focusing on McCain to the almost-total exclusion of Clinton–would have been that effective, given that up until a week ago the MSM was pretending that this was still a real race.

    Now that the message is starting to get through to average voters that Clinton is done any way you slice it, it’s appropriate for him to move on even though she won’t. I think his timing has been just about right on this.

  • I’ve long thought both of our candidates should be running against McSame and Bush, not each other. Let the primary voters decide who’s better prepared to thrash McSame in Nov

  • I agree that this is a good turn for him. But when exactly, during the kitchen sinking was he supposed to ignore? I think if you go back through the comments, it was more along the lines of he needs to answer things and answer them fast, etc. It’s hard to do that *and* ignore someone.

    Also, there is still the feeling, I think, in many places that if it’s close, somehow she gets extra points, that her entitled status will come into play again. Not everyone watches the numbers and the delegates like we do. In real life? I have to think about the fact that people I’m talking to probably don’t spend as much time combing through these things as I do. I find that that’s very true — I almost have to apologize for knowing far too many ridiculous details!

    I think this was a good time to do it, just as she’s talking about still being here is the best time to ignore. Also, it may just be that it’s getting reported more now. Twice while talking in Pittsburgh Obama talked about Afghanistan and finishing what we started there. I’m sure he’s talked about it in every talk he’s given. But I’ve rarely (ever?) seen it reported in the news accounts. Doesn’t fit their schema, I guess.

  • This also will have the effect of forcing Hillary to focus on McCain as well, which will diminish her public attacks on him too.

  • Yup, Vermonter and Former Dan are right. He tried to pivot before OH and TX, then came the kitchen sink and he was caught flatfooted. Obama ignores Hillary at his own peril.

  • Of course the winner can and does lose late races– after all, what incentive do his supporters have to get out and vote once he’s locked in?

  • If the Democratic Party “leadership” wants to keep this extended primary from damaging the party’s chances in November, they need to get Sen. Clinton to change her focus too. They should tell her privately that she is hurting herself and the party by her personal attacks on Obama and her repeated suggestions that the Republican nominee, McCain, would be a better president than Obama. They need to tell Clinton that if she wants to claim that she would be a better opponent for McCain in the general election, she needs to prove it — by campaigning against McCain and showing that she can land some punches.

    And the Democratic “leaders” need to tell Clinton that if she doesn’t change her focus, they will start saying publicly that she’s hurting the party and herself.

  • I’d agree that acting like Hillary’s not there anymore makes sense now while it didn’t make sense before. I don’t think throwing the kitchen sink will work for her anymore – it’ll just make her look like a selfish, sore loser. And ignoring her is the best riposte to the “I’m staying to the convention and you can’t make me drop out!” spin. “Inevitablility” is a dubious campaign message early in a contest, but by now it resonates because it’s basically true, at least in Obama’s case. By attacking McCain Obama makes inevitability his message without looking like Mark Penn selling used spin.

  • Yup, Vermonter and Former Dan are right. He tried to pivot before OH and TX, then came the kitchen sink and he was caught flatfooted. Obama ignores Hillary at his own peril.

    Yes, but he’s not going to make that mistake again. Being ready to address kitchen-sink attacks does not equal standing around waiting for incoming missiles or letting her frame the race as her personal battle to bring him down. It means being prepared to rapid-respond to her at all times while otherwise going about his business: running against McCain.

  • Agree with Vermonter – as long as the ‘virtually-no-chance’-Hillary continues to throw cheap attacks at Obama, he has to spend time forcefully answering those.

  • Agree with Maria as well – I would add it may come to media management – make sure the media coverage is about his addressing why he is better than McCain, and not his responses to Hillary.

  • I think he did do this a bit a while ago and then Clinton started attacking him and he had to respond.

  • Am I the only one who doesn’t want Clinton to just go away quietly? She’s a mean, disgusting, dirty shrew of a politician with no conscience and no restraint–and I want her on Obama’s side, doing everything she can to destroy John McCain.

  • This is typical behavior for St. Obama. He ignores Clinton to send the message that women are not worthy of men’s respect. This is not unusual behavior in the African American community, which I know well, and which some of you don’t realize is extremely phallocentric. This garbage will backfire on Obama. Women are not dumb and they can see the not so subtle misogyny behind him speaking only to McCain.

  • The nomination should be decided on who does best against St. John not against each other, I’ve always thought. They won’t be running against each other in the fall.

    Tag team his behind; make him defend against two opponents. Having two in the race should be an advantage. They should tie that Bush anchor around his neck and smack him with it everyday.

    Whomever is best at it should be the nominee.

  • The problem is the difference between reason and emotion. Reasonable people can easily see that taking the fight to McCain now is a great way to prove Obama’s readiness for the big show and start dinging the Bush 2.0 fenders. But, a good number of voters will respond to lame-ass ads like the 3 AM thing. In the battle between brains and emotions, emotions wins every time. It’s human nature.

    It’s like, everybody wants to be seen reading National Geographic. But everybody has People Magazine on the back of their toilet. And not for wiping.

  • Insane Fake Professor:

    As someone who remembers the 1930s — when Chicago was 6000% black and women were sold on the stock exchange — do you have any personal memories of John McCain you can share with us? I believe he would have been in his mid-40s back then.

  • Obama must do BOTH if Hillary keeps on attacking him rather than addressing McCain. He just has to choose his battles with Hillary wisely — ignore some things and firmly address others, perhaps when she twists or lies about his position on issues. Or lies about her “qualifications”. He does need to keep his eyes on McCain, who’s really made some bloopers lately, and turn around to the ankle-biter only when she needs a swat. As long as she attacks him, she’s more of a pest than an opponent.

  • I agree with Joe W (#7). What the primary should have been about all along is who can beat the GOP into the ground. I wish Hillary would focus on McCain too, if for no other reason than that her circular firing squad behavior is quite embarrassing.

    And Insane Fake Professor, you are smoking crack. I am a woman, I am quite intelligent, and the idea that Obama focusing on McCain (the guy we eventually have to beat, remember?) amounts to sexism is ridiculous, and an insult to the intelligence of everyone here. Also, your stereotyping of an entire group smacks of racism. If Hillary decided to ignore Obama and attack McCain, I’m sure there are idiots who would claim that she was racist. They’d be wrong too.

  • It’s right that he’s trying to act as if it’s him versus McCain, but he should also try to beat Clinton in Pennsylvania to overload her with bad press. If he wins there, she would have far less of a leg to stand on, and he’d probably be setting himself up nicely for the general election. Maybe he’s trying to do just that, as seen by thew reports of him spending far more money than Clinton in the state.

  • What is up with the NewsMax ads though. I split on clicking on them… on one hand that would bring ad revenue to this site, but on the other hand, it will take me to NewsMax.

    I do think that both Clinton and Obama should continue to drive the general Democratic message out there. Since the candidate is likely going to be chose by super delegates, who are presumably not as reactionary as much of the electorate, they really have no reason to do attacks on each other. You can still differentiate yourself by simply sticking to answering questions on what you support.

  • Anyone saying Obama was excessively hurt by the ‘kitchen sink’ strategy as he focused on McCain would do well to remember two things:

    1. Obama won Texas.
    2. Obama did not have the benefit of Rush’s moron army.

    Obama is the nominee, and now is the perfect time to start acting like it. I await an announcement about winnowing the list of VP candidates in order to stay lock-step with McSame.

    Am I the only one who doesn’t want Clinton to just go away quietly? -qk

    Yeah, we don’t need a ‘dirty shrew’ to win. Obama is proving that everyday. We can be better than them. We must be better than that for the sake of the country.

  • Hi Steve, I’m new to your blog, relatively, but absolutely love your analysis. That said (here it comes) I do think you’re wrong about Obama just starting to pivot towards McCain. If you review his speeches you’ll find several moments after Super Tuesday where Obama is directly addressing his opponent, and that opponent isn’t HRC.

    The only reason he’s had to go back to here is, of course, the fact that she continues to campaign.

    Yours,

    MB

  • Hilary is superwoman well at least that is what she thinks. Hilary who agenda were to be finish by Feb 2008 but when her plans were shifted, she began to panic. Well of course her superwoman cape had to be altered, her smiles turned into frowns, her frowns into tears. Now her whole tantrumatic episodes are what ever works.
    1: She cries about being treated unfairly because she is a woman.
    “Okay Hilary you are running for the highest position in the land, as a woman”.
    2: She cries about being asked the first question all the time.
    “Once again Hilary (shivery is not dead)
    3: She lies about her record.
    “Bosnia, sniper fire, head ducking, I’m in danger mode”?
    “Again Hilary what motion picture were you in”?
    Wow, if whining is part of the skills needed to become President, then Hilary has it all the way. If she whines about the little stuff that puffs her jaws up, my goodness what about our enemies who by the way, can give a rats poop about tantrums, what will Hilary do then?
    Would Bill come and rescue Hilary from her tantramatic episodes?
    Stay tune for another episode of Hilary Regular weekly Tantrumville-24/7

  • Obama cares more about the Democratic party than Hillary, and more about this country. Hillary is a whinging at all costs Lieberman Dem, that is, a Dem in name only (Dino, wasn’t he a dinosaur?)

    There was a book written in the 70’s about Nixon, called “Blind Ambition”. I think Hillary read herself to sleep to that book every night.

  • Insane Fake Prof is brilliant, high brow, extremely subtle satire.

    Do yourselves a favor and read the links TR provided. The comments are quite fun.

  • Insane Fake Prof is brilliant, high brow, extremely subtle satire. -MsJoanne

    Now we just need a spoof for the mathematically challenged sycophant from Florida.

  • Jesus Mary and Joseph, Insane Fake Professor (@19)! Have you no thought for our Mary? How’s she gonna supplement her meagre professorial paycheck if you’re gonna out-shrill her? Hillary won’t pay her a penny any more…

  • Now we just need a spoof for the mathematically challenged sycophant from Florida. — doubtful, @ 40

    Which one? Greg, or Cumback Hill? Both of them are, I think, in Florida. One of them is the non-racist (his credentials being that he has mixed race nieces and loves them even so).

    I love Insane Fake Prof’s comments. Wonder if it’s not the same person who, in ’06, set up a fake George (Felix) Allen website, blogging in the first person as “Felix”. It was a real hoot. And, like his/her comments here, drew some delicious fire from people who took it seriously…

  • “I’m really surprised he hasn’t thought to do this sooner.”

    He has but the media has (and remains) focused on the Clinton histrionics so Obama is coerced into responding.
    Even so Obama most always makes reference to the McCain follies.

  • (LOLing at myself)

    It took me a while to figure out that Landover Baptist was parody, too. Sometime I take things a little more seriously than they deserve. That and I never run out of faith that people really are that awful. 😀

  • Getting back to Mrs. Clinton for a moment, and her determination to keep fighting as well as her settling on the “Rocky” theme (Lex should love this), there’s a great analogy in today’s “Slate”.

    ” …the night before the big fight, Rocky sits on the edge of his bed and tells his girl Adrian that he can’t beat Creed. He gets in the ring the next day with one goal: he wants to go the distance, to trade jabs with the champ for 15 rounds. He doesn’t care if he wins – he only wants to prove he can survive the onslaught and do some damage in the process. He keeps on fighting for himself, his fans, and his country. Even his closest advisers couldn’t convince him to get out of the ring. Sound familiar?”

    Of course, everybody’s over-analyzing the Rocky thing – she chose it simply because it would inspire and resonate with Philadelphians, and I doubt sge looked much further than that. Still, the above paragraph has some provocative parallels. The difference is that everybody was in Rocky’s corner that time.

  • No worries, Stacy6. The original was pretty close to the parody, so you’re not to be blamed.

  • YOU MIGHT BE AN IDIOT:-)

    If you think Barack Obama with little or no experience would be better than Hillary Clinton with 35 years experience.

    You Might Be An Idiot!

    If you think that Obama with no experience can fix an economy on the verge of collapse better than Hillary Clinton. Whose 😉 husband (Bill Clinton) led the greatest economic expansion, and prosperity in American history.

    You Might Be An Idiot!

    If you think that Obama with no experience fighting for universal health care can get it for you better than Hillary Clinton. Who anticipated this current health care crisis back in 1993, and fought a pitched battle against overwhelming odds to get universal health care for all the American people.

    You Might Be An Idiot!

    If you think that Obama with no experience can manage, and get us out of two wars better than Hillary Clinton. Whose 😉 husband (Bill Clinton) went to war only when he was convinced that he absolutely had to. Then completed the mission in record time against a nuclear power. AND DID NOT LOSE THE LIFE OF A SINGLE AMERICAN SOLDIER. NOT ONE!

    You Might Be An Idiot!

    If you think that Obama with no experience saving the environment is better than Hillary Clinton. Whose 😉 husband (Bill Clinton) left office with the greatest amount of environmental cleanup, and protections in American history.

    You Might Be An Idiot!

    If you think that Obama with little or no education experience is better than Hillary Clinton. Whose 😉 husband (Bill Clinton) made higher education affordable for every American. And created higher job demand and starting salary’s than they had ever been before or since.

    You Might Be An Idiot!

    If you think that Obama with no experience will be better than Hillary Clinton who spent 8 years at the right hand of President Bill Clinton. Who is already on record as one of the greatest Presidents in American history.

    You Might Be An Idiot!

    If you think that you can change the way Washington works with pretty speeches from Obama, rather than with the experience, and political expertise of two master politicians ON YOUR SIDE like Hillary and Bill Clinton..

    You Might Be An Idiot!

    If you think all those Republicans voting for Obama in the Democratic primaries, and caucuses are doing so because they think he is a stronger Democratic candidate than Hillary Clinton. 🙂

    Best regards

    jacksmith…

  • DON’T BE DUPED !!!

    Large numbers of Republicans have been voting for Barack Obama in the DEMOCRATIC primaries, and caucuses from early on. Because they feel he would be a weaker opponent against John McCain. And because they feel that a Hillary Clinton and Barack Obama ticket would be unbeatable. And also because with a Clinton and Obama ticket you are almost 100% certain to get quality, affordable universal health care very soon.

    But first, all of you have to make certain that Hillary Clinton takes the democratic nomination and then the Whitehouse. NOW! is the time. THIS! is the moment you have all been working, and waiting for. You can do this America. “Carpe diem” (harvest the day).

    I think Hillary Clinton see’s a beautiful world of plenty for all. She is a woman, and a mother. And it’s time America. Do this for your-selves, and your children’s future. You will have to work together on this and be aggressive, relentless, and creative. Americans face an even worse catastrophe ahead than the one you are living through now.

    You see, the medical and insurance industry mostly support the republicans with the money they ripped off from you. And they don’t want you to have quality, affordable universal health care. They want to be able to continue to rip you off, and kill you and your children by continuing to deny you life saving medical care that you have already paid for. So they can continue to make more immoral profits for them-selves.

    Hillary Clinton has actually won by much larger margins than the vote totals showed. And lost by much smaller vote margins than the vote totals showed. Her delegate count is actually much higher than it shows. And higher than Obama’s. She also leads in the electoral college numbers that you must win to become President in the November national election. HILLARY CLINTON IS ALREADY THE TRUE DEMOCRATIC NOMINEE!

    As much as 30% of Obama’s primary, and caucus votes are Republicans trying to choose the weakest democratic candidate for McCain to run against. These Republicans have been gaming the caucuses where it is easier to vote cheat. This is why Obama has not been able to win the BIG! states primaries. Even with Republican vote cheating help.

    Hillary Clinton has been out manned, out gunned, and out spent 4 and 5 to 1. Yet Obama has only been able to manage a very tenuous, and questionable tie with Hillary Clinton.

    If Obama is the democratic nominee for the national election in November he will be slaughtered. Because the Republican vote cheating help will suddenly evaporate. All of this vote fraud and republican manipulation has made Obama falsely look like a much stronger candidate than he really is. YOUNG PEOPLE. DON’T BE DUPED! Think about it. You have the most to lose.

    The democratic party needs to fix this outrage. I suggest a Hillary Clinton and Barack Obama ticket. Everyone needs to throw all your support to Hillary Clinton NOW! So you can end this outrage against YOU the voter, and against democracy.

    I think Barack Obama has a once in a life time chance to make the ultimate historic gesture for unity, and change in America by accepting Hillary Clinton’s offer as running mate. Such an act now would for ever seal Barack Obama’s place at the top of the list of Americas all time great leaders, and unifiers for all of history.

    The democratic party, and the super-delegates have a decision to make. Are the democrats, and the democratic party going to choose the DEMOCRATIC party nominee to fight for the American people. Or are the republicans going to choose the DEMOCRATIC party nominee through vote fraud, and gaming the DEMOCRATIC party primaries, and caucuses.

    Fortunately the Clinton’s have been able to hold on against this fraudulent outrage with those repeated dramatic comebacks of Hillary Clinton’s. Only the Clinton’s are that resourceful, and strong. Hillary Clinton is your NOMINEE. They are the best I have ever seen.

    “This is not a game” (Hillary Clinton)

    Sincerely

    jacksmith…

  • I see Jack Schitt is at it again. At least, by posting the same thing over and over again (and wholesale; both “articles” together), he makes it easier for us to scroll past the lot…

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