In a televised speech in Indiana last night, Barack Obama, who had been challenging Hillary Clinton very aggressively of late in Pennsylvania, mentioned her name just once, and that was to congratulate her for her Keystone State victory. In contrast, Obama mentioned John McCain’s name seven times, in each instance, in a negative light.
The New York Times’ Jeff Zeleny makes the argument today that this is just part of a new shift — Obama intends to transition away from the intra-party fight and towards the general-election campaign.
Senator Barack Obama opened the next phase of his presidential campaign [in Evansville, Ind.] Tuesday evening, seeking to turn his focus away from Senator Hillary Rodham Clinton and persuade party leaders that time is running out for Democrats to start defining their Republican opponent.
A series of endorsements are scheduled to be announced in the coming days, including superdelegates who intend to pledge their support for Mr. Obama. And more campaign workers in the Chicago headquarters will be dedicated to taking on Senator John McCain of Arizona, the presumptive Republican nominee. […]
“There is a sense of urgency about the time we’re losing and a sense of urgency that we not savage each other to the benefit of Senator McCain,” said David Axelrod, the chief strategist for Mr. Obama. “Ultimately, what this is about is the race in November.”
Great. Wonderful. I’m genuinely delighted to hear it. I hope, desperately, that the Obama campaign means it.
But I hesitate to believe them because they’ve said this before and changed their minds.
This AP item ran three weeks ago:
Sen. Barack Obama is talking about the elephant in the room — Republican rival John McCain — and all but ignoring the Democratic donkey who stands between him and his party’s presidential nomination.
Even though Sen. Hillary Rodham Clinton was campaigning down the Northeast Extension in Philadelphia, Obama criticized the likely Republican nominee’s policies on the U.S. troop presence in Iraq, trade and tax cuts. In his town-hall session Tuesday, and in other campaign appearances in recent days, Obama has sought to frame the race as a general election matchup between him and McCain.
That seemed to me, at the time, to be the right idea. But before long, the temptation to respond to Clinton’s intra-party attacks proved irresistible, and the Obama campaign was trading some surprisingly ugly shots with its Democratic rival, not the Republican nominee.
In other words, I’ve heard this before. Does Obama mean it this time? Can his campaign really start overlooking Clinton, whom Obama aides insist can’t win the nomination anyway, and begin focusing on the candidate they’ll have to beat in November?
The more Obama quarrels with Clinton, the more we’re led to believe the Democratic race is still very much up for grabs. For the Clinton campaign, that’s the ideal — Clinton and her team need everyone to believe that anything can happen, and criticisms from Obama keep her in the game.
Why, then, has Obama been playing by Clinton’s rules? By pivoting to McCain, Obama starts to put his campaign in a pseudo general-election mode, which is where he’s presumably wanted to be for weeks.