In every presidential race, in every cycle, party leaders worry about primary rivals going too negative and giving the other side fodder for the general election. Drawing contrasts is one thing, but it’s best for everyone when candidates restrain themselves from making things easier for the competing party.
But looking back, this doesn’t seem to happen too terribly often. Campaigns have their own messages to get across; they don’t need to run ads featuring candidates from the rival party.
In March, after Hillary Clinton suggested that she and John McCain passed a “commander-in-chief threshold,” and Barack Obama didn’t, Kevin Drum posed an interesting question: “It occurred to me today that primary opponents attack each other all the time, and yet I don’t remember ever seeing a general election ad taking advantage of that. Once the general election starts, nobody seems to think it’s worthwhile trying to make hay out of old attacks.”
Off the top of my head, I couldn’t think of any major examples, either. But the RNC has been paying attention, it’s kept all of Clinton’s attacks against Obama handy, and it’s ready to exploit the treasure trove of criticism.
Hours before the polls closed Tuesday in the final two Democratic presidential primaries, the Republican National Committee began circulating a video of Hillary Clinton questioning Barack Obama’s qualifications to be commander-in-chief, and acknowledging John McCain has this important presidential credential.
“Senator McCain will bring a lifetime of experience to the campaign, I will bring a lifetime of experience and Senator Obama will bring a speech that he gave in 2002,” Clinton says in the one-minute video of CNN’s coverage of a news conference she held on March 8 – the day Obama won the Wyoming caucuses. “I think that is a significant difference. I think that since we now know Senator McCain will be the nominee for the Republican Party, national security will be front and center in this election. We all know that.
“And I think it is imperative that each of us be able to demonstrate we can cross the commander-in-chief threshold. And I believe I have done that. Certainly, Senator McCain has done that. And you will have to ask Senator Obama with respect to his candidacy.”
An RNC official told CNN that Republicans would use Clinton’s criticisms of Obama “repeatedly” throughout the general election campaign.
Now, with Clinton’s help, pushing back against the RNC’s efforts isn’t too difficult. For one thing, I think most Americans realize that intra-party, like-minded rivals sometimes get a little aggressive in the midst of a heated primary. When one Dem attacks another Dem, it’s be taken with a grain of salt.
For another, once Hillary Clinton steps up to start defending Obama and going after John McCain, the RNC’s project will certainly lose its salience.
In the meantime, though, it’s frustrating. And it probably doesn’t help Clinton’s chances of making it onto Obama’s ticket.
Post Script: By the way, it’s worth keeping in mind that this tactic is not without historical precedent. Some of Kevin’s readers highlighted some noteworthy examples:
* In 1980 a group calling itself “Democrats for Reagan” made an ad with Ted Kennedy criticizing Jimmy Carter. It went off the air pretty quickly, though, since it was made without Kennedy’s permission. […]
* George Bush’s “voodoo economics” line against Reagan was used by Carter and others. It didn’t show up in an ad, as far as I can tell, but during Carter’s October 29 debate with Reagan he said, “Governor Reagan recently mentioned the Reagan-Kemp-Roth proposal, which his own running mate, George Bush, described as ‘voodoo economics’ and said that it would result in a 30 percent inflation rate.” […]
* In 1964, LBJ ran an ad quoting several Republicans calling Barry Goldwater a lunatic. Phil has a video of the ad at the link. […]
* In 1972, Richard Nixon ran an ad that quoted Hubert Humphrey criticizing George McGovern’s plan to cut defense spending.
Kevin concluded, “[S]everal commenters suggested that things are different in the YouTube age. Maybe some of the Obama/Clinton attacks won’t show up in 30-second network spots, but they might become big hits on YouTube and in the blogosphere and gain traction that way.” The RNC certainly seems to be following that script.