BeliefNet described Mark DeMoss as arguably “the most prominent public relations executive in the evangelical world.” That’s an entirely fair description. We are, after all, talking about someone whose client list includes Focus on the Family, Franklin Graham, and Campus Crusade for Christ, in addition to having served as Jerry Falwell’s chief of staff.
And right now, DeMoss, who was responsible for evangelical outreach for Mitt Romney’s campaign, has a message about the presidential race that I don’t think Republicans are going to like.
“If one third of white evangelicals voted for Bill Clinton the second time, at the height of Monica Lewinsky mess — that’s a statistic I didn’t believe at first but I double and triple checked it — I would not be surprised if that many or more voted for Barack Obama in this election. You’re seeing some movement among evangelicals as the term [evangelical] has become more pejorative. There’s a reaction among some evangelicals to swing out to the left in an effort to prove that evangelicals are really not that right wing. There’s some concern that maybe Republicans haven’t done that well. And there’s this fascination with Barack Obama. So I will not be surprised if he gets one third of the evangelical vote. I wouldn’t be surprised if it was 40-percent.”
(The Lewinsky scandal, of course, came after the ’96 election, but as far as I know, DeMoss is right about Clinton’s evangelical vote totals.)
And what about the Republican nominee? BeliefNet asked, “How is John McCain doing among evangelicals, a crucial Republican constituency?” DeMoss said from his perspective, no one in the evangelical community is really talking about McCain at all.
DeMoss is obviously just one person, and it’s possible that if we asked a half-dozen other prominent leaders in the evangelical community, we’d get a different perspective.
But from where I sit, Obama shouldn’t have too much trouble getting 40% of the evangelical vote. He might even get more.
Consider how the landscape has changed over the last four years. Howard Dean is breaking bread with Richard Land. Barack Obama is hanging out with Rick Warren. The entire religious-right establishment decides early on that John McCain is completely unacceptable as the Republican presidential nominee, and yet, McCain wins the party’s nod fairly easily.
Can Obama get 40% of the evangelical vote? Of course he can.
What’s McCain bringing to the table? The relationship between the Republican and the theocratic wing of his party has always been a little sketchy (“agents of intolerance” more or less sealed the deal), and his efforts to rebuild the bridges have been awkward, at best. The only heavy-hitter McCain successfully won over was Falwell, who died before he could help McCain in any meaningful way.
Instead, we have McCain embracing John Hagee, only to denounce him. Embracing Rod Parsley, only to denounce him, too. McCain won’t even talk to James Dobson, and the religious right’s legislative wish-list isn’t even on McCain’s radar screen.
We’re talking about a guy who can’t even talk about how, when, and whether he switched from being an Episcopalian to a Baptist without sounding completely incoherent.
At this point, the religious right’s power is pretty shaky. Younger evangelicals don’t want anything to do with the Dobson crowd, and more and more evangelicals are publicly anxious to expand the definition of “religious issues” to include matters like poverty, global warming, and Darfur. The old model — “Vote GOP, because Jesus wants you to” — is both ridiculous and unpersuasive in a contemporary context.
And if Obama is able to do successful outreach to this community, and get 40% of the evangelical vote in November, the religious right, as a coordinated political movement, will look pretty irrelevant.