The religious right, as a political movement, has always had a counter-balance from the progressive religious community, but the “[tag]religious left[/tag]” has never had the power, influence, notoriety, or public profile of its conservative rivals. As Digby noted yesterday, it seems that this rivalry of sorts is in flux.
For example, the [tag]United Church of Christ[/tag], a progressive and socially tolerant denomination, has created a partnership with Media Matters to “fight the pronounced tilt toward the [tag]Religious Right[/tag] in mainstream media news.” Both entities believe, accurately, that when news outlets seek out the faith community for a perspective on a political story, more often than not, they turn to a conservative.
You wouldn’t know it from watching the major news networks, but progressive religious leaders are more articulate and thoughtful on the key issues of the day than anyone in the religious right. Before a TV producer calls James Dobson, Jerry Falwell, or Pat Robertson to comment on a story, they might also put a call into Tony Campolo, Jim Wallis, or Barry Lynn.
For that matter, the United Church of Christ is also returning to the airwaves with a commercial preaching tolerance and acceptance.
The campaign is being sponsored by the United Church of Christ, a Protestant denomination that garnered attention in late 2004 with a commercial that offered a startling perspective on religious diversity and inclusiveness. The spot, which returned last spring, showed two burly bouncers using a red velvet rope to block the entrance to a church, keeping out worshipers whose appearances departed from mainstream norms but letting in those with stereotypical all-American looks.
“Jesus didn’t turn people away,” the commercial declared. “Neither do we.” The spot, created by Gotham in New York, an agency owned by the Interpublic Group of Companies, was rejected by two broadcast networks, CBS and NBC, because, they said, it was the kind of advocacy advertising they did not accept.
The church will return on April 3 with a second commercial, also from Gotham, titled “Ejector Pew.” The spot depicts a smug, traditional-looking family looking askance as they are joined inside a church by worshipers who are significantly different from them.
Suddenly, the worshipers who are disabled or elderly, or who appear to be gay, Hispanic or of Middle Eastern origin, are forcibly ejected from their seats. “God doesn’t reject people,” the commercial says. “Neither do we.”
The reason I think efforts like these are so worthwhile is that it helps move the discussion. Right now, “religious” is too often a synonym for “conservative.” That won’t change over night, but it’s encouraging to see the “religious left” make a good-faith effort (pun intended) to change the landscape.