MSNBC and CNN have been touting the results of this poll all day, and I have to admit, it’s more than a little annoying.
“There also are some indications that Sen. John Kerry’s ‘botched joke’ about the war Iraq may have had a modest impact on the race. Fully 84% of voters say they have heard a lot or a little about Kerry’s remarks — with 60% saying they have heard a lot. By comparison, just 26% say they have heard a lot about President Bush’s statement that he will keep Donald Rumsfeld as secretary of Defense until he leaves office in 2009.”
There’s an odd detachment from the reporting, as if the media had nothing to do with this. “Wow,” the networks seem to be reporting, “it’s amazing how everyone heard about Kerry’s word-missing joke, but the Rumsfeld news didn’t permeate.”
Has it occurred to CNN and MSNBC that maybe, just maybe, they’re responsible for the fact that no one heard about Rumsfeld and everyone heard about Kerry?
It was less than a week ago….
During a discussion with wire service reporters on November 1, President Bush stated his intent to keep Donald Rumsfeld as defense secretary until the end of his presidency, despite widespread, bipartisan criticism of Rumsfeld’s management of the Iraq war. That evening, MSNBC host Keith Olbermann asked MSNBC correspondent David Shuster whether Bush’s pledge to retain Rumsfeld or the ongoing uproar over Sen. John Kerry’s (D-MA) “botched joke” will have “the greatest net effect on these really tight” congressional races around the country. Shuster replied, “[T]he Rumsfeld news is going to strike a lot harder than the news about John Kerry.”
Of course it would “strike a lot harder,” right? I mean, Kerry missed a word in a joke; Rumsfeld is a universally loathed Defense Secretary. Which would have a bigger impact? It’s a, to borrow Cheney’s phrase, no-brainer.
Except it wasn’t.
[A] Media Matters for America survey of political reporting on the evening of November 1 and morning of November 2 found that many news outlets briefly mentioned — and, in some cases, altogether ignored — Bush’s statement regarding Rumsfeld, while devoting significant coverage to the Kerry flap.
And now CNN and MSNBC are reporting this as some kind of oddity?