It’s become quite entertaining to highlight John McCain’s similarities with Still-President Bush, on everything from the major policy issues to the identical words they use to describe various challenges.
But I can’t help but notice that McCain isn’t just eerily similar to the president, he’s also following the strategy Bush used eight years ago.
John McCain is planning to send a message that he’s “a different kind of Republican” as he fully opens up a general-election campaign against Barack Obama. […]
“He’s a different kind of Republican,” spokeswoman Jill Hazelbaker said. “We’ve made that point from the beginning of this election and we’ll continue to make it.”
Yes, a “different kind of Republican.” We’ve been hearing that quite a bit. The WaPo reported about a month ago, “As Barack Obama and Hillary Clinton continue their battle for the Democratic nomination, John McCain is embarked this week on a tour designed to persuade the country that he is ‘a different kind of Republican.'”
Around the same time, several reporters started echoing the talking point on McCain’s behalf. NBC’s David Gregory argued, “There’s no question, you know, this does appear to be a Democratic year, but the Republicans, I think, were smart to nominate John McCain because he’s not your average Republican.”
If all of this sounds familiar, there’s a good reason.
Here’s an interesting item from the New York Times in June 2000:
Gov. George W. Bush continued yesterday to present himself as a ”different kind of Republican,” describing an immigrant-friendly approach to the bureaucratic Immigration and Naturalization Service and making a broad appeal to black voters in an address in Manhattan. […]
”It’s outreach,” Mr. Fleischer said. ”It’s the governor following through on his promise that the Republican Party has to be the party of inclusion, for single moms, for new citizens coming to America. It’s different from a lot of the sights and sounds that people have been hearing from the Republican Party in recent years.”
And here’s another NYT item from September 2000.
Just before Mr. Bush started campaigning on Monday, his aides informed reporters that he would be showing up as ”a different kind of Republican,” which is what he was in the spring as well.
In October 2000, after a presidential debate, the WaPo’s Jim Hoagland noted:
“The one surprising moment for me was when Governor Bush started talking about debt relief for third world countries. This is not a traditional Republican theme. And I think what he was trying to do there and succeeded to some extent, was to show that he is a different kind of Republican.”
The Republican brand wasn’t especially strong eight years ago, so Bush worked diligently to con voters into thinking it was all right to vote for him, despite his party, because he was “a different kind of Republican.”
Eight years later, the GOP is held in even lower regard, following two terms of failures, scandals, tragedies, and humiliations. So what is John McCain doing to separate himself from George W. Bush? He’s using the exact same line Bush used in 2000 under slightly different circumstances.
What’s that line Bush made famous? “Fool me once, shame on, shame on you. Fool me, can’t get fooled again.”