Responding to the limited media interest in Al Gore’s remarks yesterday, Atrios raised a point yesterday that got me thinking.
I’m not going to claim that CNN was obligated to carry a speech by a former vice president currently not directly involved in politics. But I do think responsible news organizations should ask themselves if there’s actually any way that a prominent Democrat could get a full speech aired live on their networks, especially given the fact that they’ve run Bush’s stock speech in full about 700 times.
I remember when CNN used to run Newt Gingrich’s morning press conferences every day. That didn’t seem too unreasonable to me, actually, fair-minded person that I am. And, yes, Gingrich was in the majority at the time. But is there no way for the minority to ever have a few moments to get their message out?
It’s a good question and points to one of the principal problems with the Dems’ message machine.
Most political observers, particularly on the left, have lamented Democrats’ problems with crafting and disseminating a consistent message that appeals to voters. To be sure, some of the difficulties are internal — the party has been slow to appreciate the significance of message discipline, coordination, timing, etc.
But regardless of how justified that criticism is, part of the problem is a simple inability to share a message with a broad audience. Any gathering of Dems will inevitably reach a point in which a frustrated activist says, “Why aren’t we out there saying (pick message) about (pick issue)?” In fact, Dems are often doing just that, but frequently no one hears them.
To be fair, I’ll concede that reporters tend to follow Howard Dean around. However, it’s not because they’re anxious to hear the DNC’s perspective; it’s because they expect him to say something controversial that will ultimately make for an interesting story. In terms of offering Dems an outlet, this doesn’t really count — when Dean gives a straightforward speech, it’s dog-bites-man and reporters tend not to care.
Another obvious facet to the problem is that Dems don’t control any branch of government. Dems have trouble getting their message out because they’re not in the majority; and they’re not in the majority because they have trouble getting their message out.
Which is why Atrios’ question rings true. The Dems have institutional problems that can be fixed, but overcoming media disinterest is a challenge for which there is no easy answer. Does anyone have any ideas?