Adventures in poll-question wording

No one knows how to stack a national poll with loaded questions like Fox News does. It’s almost impressive — most news outlets go out of their way to ask neutral questions, but the Republicans’ network artfully does the opposite. FNC is practically offering professors of quantitative analysis case studies in what not to do in a poll.

Eric Kleefeld notes that the new Fox News poll (.pdf), for example, tackles the prosecutor purge scandal.

Do you think a Congressional investigation into the dismissal of the eight federal prosecutors is a good use of taxpayer money?

Yes 39%
No 51%

Frankly, giving that wording, it’s a pleasant surprise the results were this close.

Real news outlets have asked poll respondents about whether they believe the firings were politically-motivated and whether White House officials should testify under oath. You know, pertinent details related to the issue at hand. But not our friends at Fox; they believe the key is asking people about a cost-benefit analysis. (Oddly, Fox News did not ask Americans whether the war in Iraq “is a good use of taxpayer money.” Maybe next time.)

Wait, it gets better.

The poll then asked respondents about institutional influence over war policy.

Who do you trust more to decide when U.S. troops should leave Iraq — U.S. military commanders or Members of Congress?

Commanders 69%
Members of Congress 18%

Again, given these choices, the fact that nearly one-in-five Americans prefer members of Congress suggests a) a lot of respondents were messing with what they saw as a slanted poll; or b) really love Congress right now. Fox could have asked the same question with the president vs. lawmakers, but that would be far less likely to produce the desired results.

And then, the creme de la creme.

After the 2004 presidential election, the president of the left-wing Moveon.org political action committee made the following comment about the Democratic Party, ‘In the last year, grassroots contributors like us gave more than $300 million to the Kerry campaign and the DNC, and proved that the Party doesn’t need corporate cash to be competitive. Now it’s our Party: we bought it, we own it and we’re going to take it back.’ Do you think the Democratic Party should allow a grassroots organization like Moveon.org to take it over or should it resist this type of takeover?

Should allow 16%
Should resist 61%

It’s refreshing when Fox News drops the pretense; too often they protest and demand recognition as a real news outlet. Examples like these are helpful in highlighting just what a joke the network really is.

I think Faux’s poll would be a little more honest if it were like this:

What would you rather have:
A(n investigation into a) Blow job?
Or
An investigation of the misuse of power by the executive to politicize the DOJ by some hippie lady with crazy eyes?

  • Yesterday I was watching Fox news interview McConell and Biden from remote locations. The interviewer and each senator were shown in their own box with some kind of city-scape background behind each of them. The skies behind the interviewer and behind McConnell were clean, clear light azure blue. The sky behind Biden was slightly tinted, yellowy, almost smoggy. There’s no way Biden would have realized the subtle difference. Most people who watched it probably did not notice the difference on a conscious level. I noticed it though, and I think Fox News did it on purpose.

  • I’m wondering how many Fox Noise viewers still believe that Saddam was involved in 9/11, and that we found WMDs in Iraq.

    I’ll bet it’s still a lot of ’em.

  • Or as someone once said in a pillorying masquerading as an interview: “If I were as loaded as that question, I wouldn’t be able to sit up inthis chair.”

  • Listen, anyone who slips a paragraph-long question into a phone poll needs a pimp slapping. For one thing, the people making the calls are paid by the number of calls they complete. They have an incentive to talk really fast and with a question like this it probably sounded like a wasp coming in for a landing.

    I would bet you $100 bucks respondents lost track of what the hell was going on as they listened to this question and heard “Should Democrats resist…”

    Yes, what ever Democrats resist is good, right?

    Further, if you go down to question Three on page Two you see that 61% of the respondents haven’t heard of MoveOn. So what does the response to the paragraph tell you? Fux News is a bunch of hacks, that’s what it tells you.

    But I must note that the Democratic Party beat everyone one else mentioned on that question.

    Why the hell are they bringing up Sandy Berger?

  • tAiO–Not to worry. Most respondents think Sandy Berger is the last lunch they bought at the beach. And bringing that up isn’t pleasant.

  • If you asked, “Do you think Bush’s tax cuts should be repealed?”, most people would say no. Everyone in this country is obsessed with maxing out their credit cards, not observing how government works.

  • OK, questions 41 and 42 scare me. “How big of a deal will it be the day Usama bin Laden is captured or killed?” Does Fox/Cheney/Rove know something we don’t know?

  • Just as this WH was jerryrigging the intelligence to fit the agenda, so to is FOXNEWS jerryrigging the poll to fit the agenda! What a fool’s parade these jokers want us to take! -Kevo

  • I’d sure like to see the results for this question:

    Do you think the Iraq war, costing over a billion dollars a week, is a good use of taxpayer money?

  • There are lots of polls”out there” where the questions are so skewed (towards a predetermined answer) that I find them difficult to answer honestly even when they’re in printed format and I have plenty of time to “digest” the questions. I know what I think on the subject, but the format doesn’t allow me to express it. Sadly, those kinds of polls come from both sides of various issues (NRA, Planned Parenthood, etc). I’ve stopped answering them all and the only thing I do differently is that, in the case of causes I don’t agree with, I stuff the unanswered questionnaire into the pre-paid envelope and sting them for the extra postage. In the case of people I *generally* agree with, I just trash the whole thing.

  • Oh how I wish that one more member of the Australian Flying Corps had failed to survive the crash of his airplane. That one being the father of Rupert Murdoch, who wasn’t born until after Daddy was sent home to Australia to recover from the injuries received in the crash.

    What I wouldn’t give for a time machine…

  • Hey, this is interesting:

    Nancy Pelosi – favorable: 37%, unfavorable 31%
    Dick cheney – favorable 34%, unfavorable 55%
    George Bush – favorable 38%,unfavorable 59%
    Karl Rove: favorable 18%, unfavorable 37%

    Hillary Clinton beats all Republican candidates for President (this is a Faux poll?)

    even Republicans overwhelmingly agree Edwards made the right choice

    “Do you think a television network hosting a presidential debate can influence the outcome of that debate?”
    Democrats – 65% yes Republicans – 58% yes

    They can’t even win when they’re rigging the game. Fookin’ morons.

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