Just three months ago, the far-right American Family Association announced it would boycott Ford Motor Co. Nervous, Ford backed down and told the AFA that it would cut back on advertising in gay-oriented publications. A week later, the company came to its senses, reversed course, and announced that it would actually increase its advertising in these publications.
End of story? Unfortunately not. As my friend Edward Copeland noted today, the AFA has rallied a few friends and is gearing up to boycott Ford all over again.
Ford Motor Co. is facing a boycott from a coalition of 19 conservative groups that have challenged the automaker’s decision to resume advertising in gay-themed publications after an initial decision not to advertise.
The boycott is being led by the American Family Association of Tupelo, Miss. The group said Ford reneged on an earlier agreement to stop advertising in the publications and end all charitable giving to groups that support gay issues. The group is calling for members to boycott all Ford-built models, including Ford’s European luxury brands — Volvo, Land Rover and Jaguar.
“It’s a culture war,” said Randy Sharp, director of special projects at the American Family Association. By spending its money with gay groups and in gay publications, Ford is helping proponents of gay marriage, Sharp said, which the association opposes.
“If Ford is going to use its profits to be active in the culture war regarding homosexuality, we are simply going to ask people not to support them through buying Ford products,” Sharp said.
The other “groups” include a motley assortment of far-right, vaguely theocratic fringe organizations, including the Center for Reclaiming America, Citizens for Community Values, and Vision America.
To its credit, Ford didn’t sound terribly concerned about the renewed campaign and a company spokesperson said the automaker’s position has not changed. “Ford is proud of its tradition of treating all with respect,” the spokesperson said.
I can only hope Ford has the good sense to stick to that line.