Don’t call it a ‘surge’

A surprising amount of the debate surrounding the war in Iraq has been about word choice. We’ve had debates about whether or not there’s a “civil war,” whether there’s an “insurgency,” what the meaning of “last throes” is, whether we’re “winning,” whether we can characterize the conflict as part of the “war on terror,” etc.

This is not to say the rhetorical questions are inconsequential, only that the White House’s drive to shape the language of the debate has led to a near-constant, ever-evolving discussion about language, which has run parallel to the debate about the policy itself. The key difference, of course, is that in nearly every instance, the debate over word-choice has been unnecessary — the answer was fairly obvious.

We’re in the midst of yet another rhetorical discussion, and like the others, one word is clearly wrong.

With administration sources saying that President Bush is increasingly likely to order the deployment of tens of thousands of fresh U.S. troops to Iraq next year, there is a new war of words brewing over the Iraq War.

White House aides and senior Pentagon commanders have chosen an unusual term to describe the addition of the extra troops, referring to it as a “surge.” The use of the word “surge” by both politicians and many in the news media has meant the sidelining of the more politically-fraught term “escalation,” which is commonly associated with the Vietnam War. That, in turn, is enraging many opponents of the Iraq war, who argue that describing the addition of new troops to Iraq as a “surge” rather than an “escalation” hides the real meaning of what Mr. Bush is considering and may make it more difficult to mobilize public opposition to the move.

This need not be complicated. A “surge” suggests a brief increase in troops. Those who want to see tens of thousands of additional troops sent to Iraq right now are describing something very different.

Jack Keane and Fred Kagan, both of whom insist we send more troops, explained today that they want a “surge” that “is both long and large.” It prompted Spencer Ackerman to explain:

[T]his is not a surge. This is escalation. […]

[Keane and Kagan] themselves are half-steppin’. They argue against a surge in substance, but call their plan a surge as well, since they know that what they actually endorse — escalation — is vastly more unpalatable to the public.

Well, enough of this. Liberals, journalists, I’m calling on you. We must never talk about a surge unless we’re actually talking about a surge — a temporary infusion of troops. We should resist that as well. But now, if the proponents of escalation have escalation on their agenda, we must bring this out in the open and defeat it. Deal?

Deal.

How about just calling it “feeding the meatgrinder”?

  • I have to admit that Bush has played this well. He is getting credit for doing something different AND sending more troops for his deluded policy. (Unless he does so much thinking at Crawford snark)

    Someone suggested that the timing of the “surge” and the timing of Saddam’s hanging are not coincidental. Perhaps Bush is making a virtue out of a neccesity.

  • “Escalation vs. surge” reminds me of the Monty Python bit about the dead parrot, where the shopkeeper (Michael Palin) insists that parrot is alive (”it’s just sleeping” or “it’s pining for the fjords) and the customer (John Cleese) pushes back, in form or another, that the “parrot is dead.”

    Here’s a link to more about “escalation”: http://www.dailykos.com/storyonly/2006/12/27/908/87290

  • Surge or escalation? Burp or Belch? Quagmire or sinkhole? In my parody of “Believe It or Not” I refer to “Bolivia: Threat or Menace?”. I think I first saw “threat or menace” in Mad Magazine when I was in grad school, mid ’60s. Can’t remember what they applied it to. Though I shouldn’t be by now, I’m always amazed at how the MSM makes its “usage” decisions based on the will of the White House.

  • If I thought an escalation would do any good…

    Really, what in the end does BG2 expect out of this war except the most trashed reputation in American history? He’s not a new Truman. History will not be kind (and I promise you BG2 that Satan will let you know what History says about you).

    The problem with this war, the problem with all the Bushite policies, is unless your objective is to bring about Armageddon these policies are failures (and of course, Armageddon or the Rapture being Theocratic Reactionary delusions, the policies won’t work to bring them either).

    Frankly, since that moronic “Axis of Evil” speech, where we basically declared war on three countries while we were already busy in Afghanistan, the Bushites have done nothing right. Someone please explain to this morons that when you are in a war you use diplomacy to make MORE FRIENDS, not MORE ENEMIES!

  • For all those other words, the spin will be that the insurgency was in its last throes, and we defeated the insurgency, so we did experience a victory that was extremely brief, because now we’re dealing with a civil war. As for “that other word—the one that begins with an S,” I propose that we change the S to a P, and apply it in healthy, generous doses to the administration. In other words—

    PURGE THE BUSHITES FROM THE FACE OF THE PLANET!

    Sorry…couldn’t help it….

  • Control of the language is essential for the Republican’ts. Capture the language & you control the terms. Think “partial birth abortion” & “the death tax.”
    But while it works for propaganda and “conventional wisdom,” it can’t cover up a shitheap the size of Iraq.

  • Maybe the definition in JCS Pub 1 has changed, but when I was in the Marine Corps a few years ago a “surge” was a short, maximum sustained rate of operations and utilization by all forces and assets (aircraft,armor, etc.) on hand for only several days, after which these forces would have to “stand down” to recover.
    An increase in forces and a change in missions is not a surge.

  • The Shrub Misadminstration is actively trying to stay away from words linking Bush’s War In Iraq to Vietnam. I saw another example two weeks ago on Sunday morning. One of the talking heads used the word “advisor” several times instead of the Shrub preferred word “embeds”. The other Republithug there immediately tensed up and furrowed his eyebrows.

    George Carlin mentioned how over time, the government has softened language such as “shell-shock” during WW I becoming “post traumatic stress disorder” which probably resulted in poorer care for returning vets. The Bush Crime Organization has a more sinister motive. They don’t want to link their failure in Bush’s illegal war in Iraq to Vietnam. They actually hope to sneak away without blame. Reeks of Karl Rasputin Rove and Pencil Dick Cheney, the puppetmasters behind our narrow-eyed Presidunce with an IQ of 81. I predict our Presidunce will enter the Guinness Book of World Records as the most investigated president ever. First President tried and convicted at the Hague would be a new category I would like to see started. As for Karl and PD, where’s heart disease when you need it?

  • I was happy to see Mamzic (@8) confirm something that’s been bugging me for over a week now.

    I’ve no military experience at all — not even as a reader of military history — but my linguistic training has been telling me that “surge” was a totally wrong term to apply to what Bush, Cheney, McCain et al. want to do. A “surge”, to me, has always been a short burst of stronger *effort*, with the forces which are on hand already, not a short infusion of extra troops. Sort-of “extra spirit” not “extra body” kind of thing. Storming of the Bastille, for example.

    I may not be expressing it well; my English fails me and all that comes to mind is Polish. But adding 30k troops into the equation/meatgrinder of Iraq, however briefly, is not a surge; it’s an escalation.

  • A curous thought just struck. What happens when, several months into this “surge,” the situation hasn’t improved?

    Or am I the only one who thinks that “surge” and “Selective Service Comprehensive Test” being talked about at the same time is much, much more than a mere coincidence?

  • Timing is everything.

    Bushitler’s “surge” speech coming 1 day after Iran declares it’s changing to the Euro for it’s oil sales…c’mon, Stevie Wonder could see this is nothing more than a threat to Iran = “stay with American dollars or watch out”.

  • Does that mean you can call the Strykers and armored Humvees “surge protectors”?

    God, that was stupid, but it would have stayed in my head all night, so I had to share.

  • When I saw ‘troop surge’ on TV (yes they do print text on occasion) my RADAR went up. Having studied communication in mass media for some years now it seemed too eerie. I turned to my friends and said, “This will be in every media outlet for the next week, at least.”

    Lo and behold!

    But woe to us who doubt the effectiveness of this simple ‘tagline’. The human mind does not work on consistent logic. It’s emotional. (If you doubt this please take a moment to ask yourself, be detached – it’s important: Did I feel angry, peeved, discouraged? Did I moan and groan the minute I heard this? Those are emotional reactions.)

    Surge = manly, strong, short term, potent
    Troops = group, phalanx, united

    These tie into the American mythos. They trigger emotional responses. They’ve been moving the public, here and as far as history tells, for eons.

    What’s the opposite frame? How do we get it repeated enough to counteract this idiocy?

    Here’s one option: Sacrifice (that’s what happens when your surge puts your surfboard on the rocks) Soldiers (that’s what ‘troops’ are when they’re human)

    Sacrifice soldiers

    Isn’t that what Cheney / Bush are doing?

    There are other variations. Come up with your own, just follow the simple format – opposing the spin, exposing the myths and the reality.

  • While we’re at it, let’s forget the term “way forward”. We all voted for a “way OUT”.

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