Desperate for something fresh to complain about, congressional Republicans launched quite an offensive this week against the DCCC for an online video that that laments the crises that Republicans have mismanaged in recent years, and includes an image of caskets of U.S. soldiers coming home. The GOP called it “despicable.” Now there’s a new name for it: gone.
It seemed, to an extent, that the controversy over the video had backfired. After several days of intense Republican whining, the clip that had been largely ignored for two weeks suddenly was driving lots of people to the DCCC’s site to see what all the fuss was about.
Bill Burton, the Democratic campaign committee’s spokesman, said the Republican criticism had boosted traffic for the short video. Until Thursday, only about 1 percent of visitors to the campaign committee had bothered to watch.
But that changed Thursday, he said, with “tens of thousands” of people clicking on the ad. Thousands of those people had signed up to either contribute or volunteer for the Democratic campaign, he added.
Great news, right? There was nothing offensive in the clip and the still image of flag-draped coffins simply served as a reminder of the tragic U.S. casualties in Iraq. The more people who saw the video saw a fairly powerful Dem message about giving the nation a “new direction.”
Or rather, they used to. Yesterday, the party yanked the video from the website.
Democrats pulled an Internet ad that showed flag-draped coffins Friday after Republicans and at least two Democrats demanded it be taken down on grounds the image was insensitive and not fit for a political commercial.
The ad by the Democratic Congressional Campaign Committee called for a “new direction” and displayed a staccato of images, including war scenes, pollution and breached levees as well as a photograph of former House Majority Leader Tom DeLay doctored to look like a police mug shot.
The campaign committee replaced the ad with a radio commercial that targets Rep. John Hostetler, R-Ind., for opposing an increase in the minimum wage. Democrats have made a minimum wage increase a central theme of this year’s election.
Now, it’s possible the DCCC had planned to keep the video up for two weeks all along. Maybe yesterday’s move was just part of the schedule and GOP criticism had nothing to do with the change. Or maybe not; I don’t know.
If the party yielded to pressure, however, that does not bode well for Dem toughness through the campaign season. There was nothing wrong with that video. Mark McKinnon, who made some pretty scurrilous ads for Bush-Cheney ’04, agreed that the imagery was entirely “appropriate.” And best of all, people were actually beginning to see the video, which was supposed to be the point from the outset.
I can only hope the party didn’t back down because some right-wing opportunists tried to score some cheap points on this. We have four months of campaigning to go before a key midterm cycle in which the Dems have a chance to take back Congress. If they wilt every time the GOP whines, it’s going to be a long four months.