Giuliani gets diplomatic challenge in the Middle East backwards

Given that Rudy Giuliani has no experience or background in foreign policy, national security, or diplomacy, it stands to reason that he’ll occasionally offer incoherent remarks about the global stage.

But his comments yesterday go beyond simple ignorance and point to a candidate who simply doesn’t understand current events.

Republican Rudy Giuliani said Monday the reputation of the United States has suffered globally not so much because of arrogant actions but for lack of salesmanship about benefits of democracy.

If he is elected president, he said, he would seek ambassadors who would work hard to sell U.S. strengths to foreigners….

“These are beautiful things, almost like gifts given to us by God, the wonderful resources of our country, the great system that our framers created that was ingenious,” Giuliani said

He added: “We’ve got to have a State Department that gets that, that understands that, that we’ve got a reputation that needs to be defended and protected. We are a country of good motives, of good people, of great accomplishments. We don’t want to force ’em on anybody in the world; we’d like to share it with them. That’s what diplomacy is about. It’s about sharing who we are with others and getting them to understand us better and understand our motives, because we don’t have bad motives.”

To hear Giuliani tell it, America’s global standing in the world has deteriorated over the last several years because of an ineffective sales pitch. We’ve lost the respect of most of our allies, and our moral standing has waned, but all we have to do is “share” lessons of our greatness with the world, and our reputation will improve.

It’s hard to overstate how absurd this is. This attitude isn’t just wrong, it’s dangerous.

Giuliani’s foreign policy vision is, in effect, a cop-out. Under his school of thinking, U.S. conduct is irrelevant. Americans’ actions on the global stage aren’t responsible for fueling international animosity; our public-relations campaigns are. We shouldn’t blame the war in Iraq for enraging the Middle East; we should blame our diplomatic spin.

By this logic, we shouldn’t change government policy; we should hire better advertisers.

What utter nonsense. As James Traub noted the other day, in a context unrelated to Giuliani, U.S. actions speak louder than words.

When Vice President Dick Cheney and other senior officials split hairs over torture, that shapes our ability to conduct the war on terror more powerfully than do the interrogation techniques themselves. What we say about ourselves no longer has much effect; but what we are seen doing — on occasion, what we are caught doing — matters immensely. (emphasis added)

Giuliani suggested yesterday that what the United States does matters far less than what we say. On its face, that’s ridiculous. But if Giuliani is still confused, perhaps he can ask Karen Hughes whether America’s standing abroad can be improved simply by some pro-U.S. schlock in the Middle East. (Here’s a hint: it can’t.)

Yesterday, the former NYC mayor added:

[Giuliani] conceded problems in the Middle East and the war in Iraq may be partially to blame on the United States, saying, “We didn’t know enough about that culture in advance. We assumed things that might come out of our knowledge of Western culture or even other Asian cultures or Asian cultures that we’d become familiar with, like Japan and China.”

Does Giuliani really think the Bush administration confused Iraqi culture with that of Far East countries like Japan and China? What does that even mean?

In the bigger picture, I’ve noticed that a lot of presidential candidates seem to be getting better on the stump. It’s a natural consequence of frequent town-hall forums and media interviews. And yet, Giuliani seems to be getting dumber as the campaign drags on.

By this logic, we shouldn’t change government policy; we should hire better advertisers.

Sounds like Rudy is trying to up his cred as a CEO President;>

  • I think it’s more that the longer he is in the spotlight, the more often he opens his mouth, the harder it is to disguise just how shallow is Giuliani’s grasp of major issues, and how thin his knowledge is on a host of subjects.

    It isn’t that he’s getting dumber, it’s that we’re finding out just how dumb he really is.

    The man makes my skin crawl.

  • “We’ve got to have a State Department that gets that, that understands that, that we’ve got a reputation that needs to be defended and protected. We are a country of good motives, of good people, of great accomplishments. We don’t want to force ‘em on anybody in the world; we’d like to share it with them. That’s what diplomacy is about. It’s about sharing who we are with others and getting them to understand us better and understand our motives, because we don’t have bad motives.”

    I wish any of this was true.

    Giuliani has obviously never read an actual American history book. If he had, he would realize that the road to hell is indeed paved with good intentions, and no other country (since no other country has this myth about themselves) has done more of the paving of that particular road.

    Unfortunately, “anti-Americanism” (which is not at all the same as being anti-Americans) comes from seeing us “get caught” repeatedly, and not just in the Bush Administration.

    The truth of America has always the tension between the Northern vision of the Puritans of “the city on the hill” – “why can’t you see how good we are and join us?” (as we torture you for your unbelief) – with the Southern vision of the Barbadian pirates – “I’ll take what you’ve got if I want it and if you don’t like it I’ll kill you, in fact I think I’ll kill you anyway.”

    Most of the good that has happened here has ocurred in spite of “America” and has never been majority opinion.

  • My eight year old daughter has a more nuanced understanding of international relations. Guilani is pathetic!

  • Just what we need, more Karen Hugheses.

    Typical huckster or snake-oil salesman. The problem isn’t the product, just the pitch.

  • “…And yet, Giuliani seems to be getting dumber as the campaign drags on.”

    I didn’t think it possible but there he is. Does he even know what shine-ola is? That last statement makes no sense at all. Re-reading it doesn’t help. Does his audience clap at this crap, if so they must have their brains shut down. The press just keeps pushing him…must be making a fortune from them.
    Come on America…the guy’s an idiot when it comes to foreign policy or running anything besides his mouth. Loyalty over competence;
    Image over actions
    Spin over substance

    Rude Rudy doesn’t even make sense…oh wait..cell phone call…hi honey…she said screw the audience they can wait…oh now honey if I were to leave you you’d see it on TV first unless you’re in the hospital…what a joke this guy is. Anyone who seriously thinks this guy could be president needs to have their head examined. The nation’s not that stupid.

  • I guess to Giuliani talking a good game is infintely more important than to actually being a good leader and doing things for the benefit of others. No wonder many in the GOP love him – he is the personification of their party.

  • ***btw*** correction on comment #6…duh. The sentence should have read…”must be making a fortune FOR them”. Meaning the press. Makes one wonder if the MSM isn’t operated by the CIA because Rudy has been getting such a big pass on all his crap. They ignore his exaggerations and outright lies and never seem to question his stupidity or his record.

  • “…the war in Iraq may be partially to blame on the United States…”

    Partially. The rest of the blame goes to Portugal for hosting that pre-war summit in the Azores. Damn you, Portugal!

    When Giuliani says “We assumed things that might come out of our knowledge of Western culture or even other Asian cultures…” he meant that the Bushies mistakenly thought the occupation of Iraq would go as smoothly as the occupation of Japan… and China (?).

  • Guliani reminds me of a parochial small-shopkeeper, sweeping the sidewalk and offering shallow “advice” to those who pass by, advice gauged to get ’em into the shop to buy something. Completely superficial and a total lightweight, one day he decides he’s gonna be president by using the same tap-dance that got the suckers into the shop. Being all things, to all suckers, fails when the suckers start comparing notes and when everyone else decides that we’re sick and tired of amoral dolts running the country.

  • That’s what diplomacy is about. It’s about sharing who we are with others and getting them to understand us better and understand our motives, because we don’t have bad motives.

    This will come as a shock to Rud!e but diplomacy is a two way street. It isn’t just about getting foreigners (who for some reason don’t trust any more) to understand us, we have to understand them. He doesn’t seem to think they’re smart enough to know when they’re being played so understanding must have some other meaning in his dictionary. WTF is he going to do, offer them beads and mirrors?

    He’s also permanently spiked any “sales pitches” he might be cooking up because (another shock) the people who already don’t trust us (gee, I wonder why) will hear of his cunning plan and if (God please no) he becomes the next president, they’ll keep their hands on their wallets when they meet with any members of the Diplomatic Sales Team.

    However, there’s a certain unintended humour in listening to Our Lady of the Divorce Settlement talk about selling your good intentions when your actions might lead a person to think you’re a world class dick. I wonder how far Ghoolie’s salesmanship went in convincing his wives there was a perfectly good reason he kept coming home at 4 am with a used condom in his pocket?

    Not. Very.

  • CB’s post and TAiO’s comment get to the heart of what has been the Bushist foreign policy and Rudy’s desire to extend it. Rudy’s desire to ram US ideals and attitudes down the rest of the world’s throat is myopic and illegitimate. It stems from the mythic concept of American exceptionalism and even worse of an American cultural imperialism. Of we were trying to export the ideals this nation’s founders espoused that would be one thing, but Rudy and Bush only want to tell the rest of the world how we want them to act for the interests of an American corporate and governmental elite’s benefit. The rest of the world sees through this ploy, which is why dear Karen Hughes resigned with her tail between her legs. They’re not buying what we’re selling, nor should the world want what US voters are soon to be rejecting.

  • bjbotts says: Anyone who seriously thinks this guy could be president needs to have their head examined. The nation’s not that stupid.

    About 30% of us really are that stupid, and all they need is for the people with brains (aka progressives) to not show up to win elections. And getting progressives to stay home seems to be Pelosi’s job.

  • Before Karen Hughes there was Charlotte Beers, who as an advertising executive was once nicknamed “the most powerful woman in advertising.” Both “pitch women” failed to deliver the public relations progress–alluded to by Giuliani–because the BushCo product (and the Republican generic) was–and is–crap, which was nicely packaged in the mendacious meme that the West doesn’t do torture. BushCo did everything but hand out coupons for “two waterboarding for the price of one.”

  • After seven years of the Bush/Rice foreign policy, believing that America’s image overseas can be improved by better marketing is like thinking that effective marketing can make a credible presidential candidate out of a sorry sack of poop. (Talking about you, Rudy.)

    Then again, Saint Ronald was more about image than substance. Maybe the Republicans are on to something.

  • Partially. The rest of the blame goes to Portugal for hosting that pre-war summit in the Azores. Damn you, Portugal!

    And Brazil. ’cause they speak Portugese, natch.

  • Giuliani’s foreign policy vision is, in effect, a cop-out. Under his school of thinking, U.S. conduct is irrelevant. Americans’ actions on the global stage aren’t responsible for fueling international animosity; our public-relations campaigns are.

    No, that isn’t it. We’re America. That means, by definition, everything we do is good. And in the rare cases when it isn’t, we meant well. So no backtalk!

    U-S-A! U-S-A! U-S-A! U-S-A!

    This isn’t ignorance on Giuliani’s part. He’s just telling vast swaths of America exactly what they already believe.

  • Presidents Bubbas the Global Stage and the Performing Arts
    .
    What I have never understood is how red state Bubbas, both those with guns and pickup trucks and their metaphorical kin, the socially angry anti gay working folks, could have voted into office a guy who participated in the manly arena of organized sports as a cheerleader.
    Rah, rah,”Give me an A”, all neatly gussied up in matching outfits. Come on guys, give me a break.
    Now we have Rudi who all Bubbas know is the epitome of water-boarding, bring-em-on toughness. His 911 machismo has been sold and shouted and dramatized from sea to shining sea. Given that he adores and glitters amidst drama and pathos, it is of course consistent that as an opening act of this fearsome charismatic leader he would form and lead an opera club as his great social engagement in high school.
    Consistently, perhaps, he disclosed to the world that he was seeking to divorce his wife (she hadn’t been informed, oops) while the enticing cameras and microphones captured his news. Consistently, perhaps, he withdrew from the potentially world changing opportunity to serve his nation on the Iraq Study Commission to lined his pockets while delighting audiences eager to hear the dramatic hero speak.
    I mean guys, enough with the performances.
    And I’m not saying that belting out librettos with large women in clanking armor is not particularly manly but it does set my dog a howlin.

  • Comments are closed.