The Health Care For America Now initiative formally kicked off at the National Press Club today, and it sounds like a group with its eyes on the prize.
A consortium of progressive groups, think tanks, trade unions and activists are set to launch a $40 million health care campaign to prepare the ground for the next president to sign expanded care early in 2009.
The work of Health Care For America Now was first made public late last week. But the group, with Elizabeth Edwards as a figurehead, offered expanded insight into the details of its campaign during a meeting on Monday. In addition to spending $40 million — $1.5 million of which will be put behind an initial ad buy (national TV, print, and online) — the group will be sending organizers to 52 cities, blasting out emails to 5 million households, airing spots on MSNBC and CNN and submitting op-eds to major papers (officials hinted at the New York Times piece to come).
In addition, the campaign is going to take advantage of Moveon.org’s massive data files to reach out to like-minded supporters and officials promised to work in Democratic and Republican districts alike.
The group doesn’t have a plan to stick around for a long time, becoming a major institution on the political scene. The strategy seems to be to get started, help pass a healthcare policy in 2009, and then move on.
And as part of its initiative, HCAN will apparently focus a lot of attention on conservative Dems, who might otherwise balk at a universal healthcare program. “We’ll have an organizer in the district of every Blue Dog Democrat,” said HCAN campaign manager Richard Kirsch of the conservative Democrats.
That’s a good strategy. For one thing, the Blue Dogs are going to need to face a lot of pressure. For another, as Yglesias explained, “A big part of the issue with a lot of these Blue Dog types is that they represent areas where there’s little to nothing in the way of real progressive organization on the ground. Anyone representing a district like that is going to wind up listing to the right, especially on key votes where there are potentially large sums of money to be made by doing the wrong thing.”
The group’s first TV ad was unveiled today, as well.
The initial ad buy is $1.5 million. I’ll keep you posted on HCAN’s progress.