As difficult as it may seem to believe, the Bush White House has long believed that its agenda would help create a powerful GOP block of young voters. According to the plan, 18-to-29-year-old voters would respond to the president’s vision of an “ownership society,” especially the privatization of Social Security.
It was always a rather far-fetched goal. In 2004, Bush beat John Kerry in every age group — except voters under the age of 30, who backed Kerry by a wide margin. According to a new national poll, young voters are even less impressed with the president now.
President George W. Bush’s hopes of attracting a new generation of voters to the Republican Party may be fading, as younger Americans are far more critical of his job performance than the broader population.
A Bloomberg/Los Angeles Times poll of Americans age 18 to 24 found Bush’s approval rating was 20 percent, with 53 percent disapproving and 28 percent with no opinion. That compares to a 40 percent approval rating among Americans of all ages in a separate Bloomberg/Times poll.
Much like Franklin Roosevelt attracted a new generation of voters with the New Deal, Bush and his administration have had high hopes of drawing younger voters to his party. He has sought to do that through policy initiatives aimed at creating an “ownership society,” and public relations tactics like a Youth Convention at the party’s 2004 national convention, in which his twin daughters took the stage.
The reasoning behind the president’s unpopularity isn’t a mystery — younger voters tend to be more socially progressive (and therefore don’t respond to Karl Rove’s campaign to motivate the far-right base) and they’re staunchly opposed to the war in Iraq (Rock the Vote’s political director said, “They feel like it’s their generation that’s been asked to sacrifice”).
There’s ample evidence that people’s approach to politics can change over time, so I’m not exactly counting on poll results like these to predict Dem dominance over the next decade or two, but it’s encouraging that Bush is almost single-handedly turning off an entire generation.