How’s that public relations campaign coming along?

Last week was when the Bush White House was finally going to get back on track. No more playing defense, no more delays in presenting a coherent policy for Iraq, no more leaving the bully pulpit empty. The president would take to the airwaves on Wednesday, the White House team would fan out with aggressive talking points, and a new public relations offensive would help turn the tide.

The initial polls showed the effort failing, but that was before the president’s plan had time to sink in. Now that Americans have a better sense of what Bush said and what he wants to do, they’re really convinced he’s wrong.

President Bush’s address to the nation last week failed to move public opinion in support of his plan to increase U.S. troop levels in Iraq and left Americans more pessimistic about the likely outcome of the war.

In a USA TODAY/Gallup Poll taken Friday through Sunday, more than 6 of 10 people back the idea of a non-binding congressional resolution expressing opposition to Bush’s plan to commit an additional 21,500 U.S. troops to Iraq.

The good news for the White House is that the percentage of Americans who believe Bush has “a clear plan” for the war has gone up, from 25% to 29%. The bad news is, that’s the only good news.

Bush’s approval rating dropped after his speech, from 37% to 34%, the third-lowest of his presidency. General confidence in the future of the war went down, with more Americans believing it is less likely we’ll win the conflict. The number of Americans who want an immediate withdrawal went up.

And no matter how muddled the Democrats may appear, by a 51% to 36% margin, poll respondents still have more confidence in congressional Democrats to handle Iraq than in the president.

Josh Marshall offers some helpful historical context:

As Atrios aptly notes, poll numbers showing President Bush became less popular after his speech should not surprise anyone. President Bush is by any reasonable measure extremely unpopular. Not unpopular — extremely unpopular. Mid-low forties is unpopular. Mid-low thirties is extremely unpopular. Almost, but not quite unprecedented in the modern era for such a sustained period of time.

The Iraq War is one of the few things that rivals his unpopularity. And the public, after signaling deep opposition to the war at the polls, sees this extremely unpopular president come before them to announce that he’s expanding the really unpopular war. And if that’s not enough he has the quavering look of a degenerate gambler begging his wife, half cockily half desperately, for one more chance.

And speaking of history, Atrios reminds us of the political environment eight years ago.

Just adding to what Josh says, it’s relevant to note that Bush hasn’t hit 50 in Gallup since May of 2005. I’d bet a reasonable sum that he won’t hit 50 again while he’s in office. One wonders why questions such as “why does hideously unpopular president think a teevee appearance will persuade anyone?” don’t appear regularly.

In 1998 when Clinton’s personal favorability rating flirted with sub-50 this was evidence he should resign. An odd poll, with a strangely re-worded question, was touted as a reason he should…. Bush’s last several favorability ratings are: 45, 38, 42, 39, 46, 48. Any discussion of resignation?

No, but wouldn’t that be nice? It won’t happen, but I’d love to see Tony Snow’s face if once, just once, a White House reporter asked if the president has considered resignation over the fiasco in Iraq. That would be entertaining.

“Mr. President, it’s a scientific fact: turds don’t shine.”

“That’s defeatist thinking. Keep polishing.'”

  • Bush? Resign? How unthinkable! We all know that the moment Cheney gets behind that big desk in the Oval Office, he’ll have Bush hidden away somewhere safe—like one of those secret prison-thingies. And as much of a doofus as he is, I think “Das Boosh” knows it, too….

  • If W was pursuing the American people’s agenda, their approval of his work would matter. But Bush’s agenda is not for the benefit of Americans and he could give a rat’s ass about what we think. Bush well understands that possession is 9/10ths of the law and as long as he possesses the Oval Office public disapproval won’t stop him from succeeding in his mission to completely destroy this nation. Remember, he’ll keep on going even if Laura and Barney are his only supporters. Even worse, the lower his approval gets the more dangerous he becomes. The Iraq escalation seems to be his “F*ck you America!” agenda.

  • Heckuva job, George.

    The only good thing that will come out of Bush in the next 2 years is a further dragging down of the Republicrook brand name. By the time 2008 rolls around, the third party the Dobsonazis keep talking about will be in a position to kick their ass.

    We may be seeing the end of Republicanism for the forseeable future.

  • Similar to how David Broder and the other social poobahs of Washington once tsk-tsked the Clintons for their uncouth social behavior, I really wish the same people would now call Bush on the carpet for his dismissal of lame-duck presidential protocol.

    It should be obvoius by now that even many Republicans wish the jackass would just serve out his term as quietly as possible, spending perhaps even more time clearing brush at Rancho Plastico or taking furtive pops from the flask out back behind a Camp David cabin. Instead, he seems fairly determined to do as much damage as he can on his way out the door. Talk about “trashing the place”…

  • The Decider’s average approval rating may be unpopular – mid 30s.

    But his approval rating with Rs is still high – mid 70s.

    He’ll keep plugging away as long as the kool-aid drinkers stay loyal.

  • One should take a look at how he has handled all his previous failures. I don’t know all the details, but I’ve heard he was dragged out, metaphorically kicking and screaming if not doing the real thing, convinced he was doing things right and no one noticed all his good work. Like the permanent 5-year old he is.

    Someone thinks a man with a lifelong record of failure and denial of failure will suddenly do things completely differently?

  • I’d bet a reasonable sum that he won’t hit 50 again while he’s in office.

    Only if you’re dyslexic.

    Here is what puzzled me about the PR effort. Bush has said at least once that he doesn’t pay any attention to the polls. This would indicate that he doesn’t care what the hell we think, he’s going to deciderate what’s best. Fine, we already know that.

    But since The Deciderator issued Stay the Course XP (TM) I’ve been wondering the White House bothered trying to “sell” his latest plan to make everything yet more FUBAR? Any sort of PR effort implies an organization wants people to think of it in a positive manner because general approval has some meaning for the organization.

    Then I remembered we’re dealing with a sick little monkey. It isn’t enough for him to bugger people left and right because he’s the Commander. He needs to hear his victims cheer while works them over. “Heh, heh. You dumb sumbitches love it.” If people complain later he’ll whine “But they was askin’ for it!”

    Are we sure this bastard doesn’t have a rap sheet for sexual assault?

  • if once, just once, a White House reporter asked if the president has considered resignation over the fiasco in Iraq.

    I think he’d welcome easy questions like that. “The American people don’t wanr to lose the war in Iraq, they want to win it, and that’s why they want George Bush there making the decisions. Nobody knows more about this war than he does, and it would be irresponsible to try to get someone else up to speed on it now. If the American people knew what he does (and it’s too bad that he can’t tell you) then they’d be gladder still that he’s in charge.”

    I’d rather see Baker interviewed now, asked about the flaming turd comment, and why he thinks Bush is pursuing a course described nowhere in the Baker recommendation.

  • I’m still holding out hope that Bush’s popularity will drop into the single digits before his term expires. If there’s anyone with the ability to pull that off, it’s George W. Bush.

    C’mon, George, you can do it!!

  • Dang, CB. I thought we were going to get an update on the status of the fine work being done by Karen Hughes – Under Secretary, Public Diplomacy and Public Affairs. Howzat goin’? Has she managed to bond w/ all the Security Moms in Iraq yet?

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