In his first presidential campaign, eight years ago, John McCain went out of his way to avoid talking about his military background. Four years ago, when John Kerry campaigned in part on his military service, McCain criticized him for it, saying he was “sick and tired of re-fighting the Vietnam War.” McCain even disparaged Kerry personally, saying his emphasis on his military record is “clearly a tactical or strategic move.”
The problem, though, is that political observers seem to remember 2000 McCain and 2004 McCain, and assume he’s the same guy.
McCain, who rarely discusses what is perhaps the most compelling element of his biography, used the new language twice on Tuesday to bring up his refusal to take early release in Vietnam.
“When I was offered a chance to go home early from prison camp in Vietnam, I put my country first,” McCain said on a conference call Tuesday night with independent and Democratic voters in South Florida. “And I’ve been doing that ever since.” He said much the same later that night at a fundraiser in Newport Beach, Calif.
Karl Rove recently made a related observation, saying McCain “is one of the most private individuals to run for president in history,” and it’s “troubling” the extent to which McCain is reluctant to talk about his military service.
I haven’t the foggiest idea which presidential race these guys are watching. McCain “rarely discusses” his military background? Since when?
As Brendan Nyhan put it, “John McCain is a genuine war hero, but how many times can he and his political campaigns exploit that experience before the press stops claiming that he doesn’t exploit it?”
Good question. The point isn’t that McCain’s military service should somehow be kept under wraps — if McCain wants to highlight his Vietnam record, that’s entirely up to him. The point is the media seems to treat each of these references as some kind of rarity. I can’t help but think they’re just not paying attention. As Atrios explained, “McCain does talk about his POW experience all the time. And mentions it in his ads!”
Let’s flesh this out a bit. First, McCain routinely exploits his service record as some kind of political “trump card.”
Whether he’s deflecting criticism over his health-care plan or mocking a tribute to the Woodstock music festival, Senator John McCain has a trump card: the Hanoi Hilton.
That’s the nickname for the site where he spent 5 1/2 years as a prisoner of war in Vietnam, a past that McCain regularly recalls on the campaign trail to fend off policy attacks, score political points and give voters a glimpse of his sentimental side. He campaigns with squadrons of POWs and made a video to mark the 35th anniversary of his release from prison.
When Elizabeth Edwards, wife of former Senator John Edwards, rebuked McCain’s medical-care proposal and noted that he’d always enjoyed government health benefits, McCain responded that he knows what it’s like to get inadequate care — “from another government.” During an October debate, while knocking a Hillary Clinton plan to help fund a museum celebrating Woodstock, McCain said he missed the 1969 festival because he was “tied up at the time.” Even his rivals applauded.
And second, there are the ads. It started in September, with one of the first McCain TV ads of the season, featuring a young McCain being interviewed in a Hanoi prison.
Interviewer: How old are you?
John McCain: Thirty one.
Interviewer: What is your rank in the army?
McCain: Lt. Commander in the Navy. … hit by either missile or anti-aircraft fire, I’m not sure which. And the plane continued straight down and I ejected and broke my leg and both arms.
Interviewer: And your official number?
McCain: 624787
The viewer hears the announcer say, “One man sacrificed for his country.”
It led to another ad based on McCain’s favorite scripted debate sound-bite: “I was, I was tied up at the time.”
In mid-December, McCain completely gave up on subtlety: “One night, after being mistreated as a POW, a guard loosened the ropes binding me, easing my pain. On Christmas, that same guard approached me, and without saying a word, he drew a cross in the sand. We stood wordlessly looking at the cross, remembering the true light of Christmas.”
In March, the McCain campaign released its first national ad — one-fourth of which was interrogation footage taken while McCain was a prisoner of war.
And then earlier this month, in his first general-election ad, McCain tells us, “I was shot down over Vietnam and spent five years as a POW. Some of the friends I served with never came home.”
Again, if McCain wants to exploit this, more power to him. But if the media could just pay a little attention to what the McCain campaign is actually doing, the coverage would be less annoying.