[tag]Tennessee[/tag]’s Democratic Senate hopeful, [tag]Harold Ford[/tag], has closed the gap against Bob Corker (R) and, in some polls, actually taken the lead in the race to replace Sen. Bill Frist (R). Ford’s [tag]advertising[/tag], in particular, has been effective in garnering support for his campaign, but the Democrat seems to have pushed the envelope a bit with his latest spot.
With a stained-glass window behind him, candidate Harold Ford Jr. strolls through the Memphis church where he was baptized to tell voters this is the place where he learned right from wrong.
Using a [tag]church[/tag] [tag]sanctuary[/tag] as the backdrop in his newest campaign commercial, the Democrat running for the U.S. Senate has picked an unusual setting. One expert on religion and politics said it was the first political ad he’d heard of actually filmed inside a sanctuary.
I’ve been following these issues quite a bit for many years and I’m pretty confident it’s a first. Countless candidates have campaigned in churches, but filming a [tag]commercial[/tag] in one is almost certainly unprecedented.
The question then becomes whether this historic first is a problem or not. In the interests of intellectual honesty, I have to say, if this were a Republican, I’d vehemently criticize the politicization of religion.
The ad is in response to the Corker campaign’s latest commercial, which falsely accuses Ford of being weak on national security by misstating some of the congressman’s House votes. Ford is returning fire with his church ad, suggesting that unlike his opponent, he’s learned valuable lessons about honesty.
Gesturing to the pews behind him, Ford in the ad says, “Here, I learned the difference between right and wrong. And now, Mr. Corker’s doing wrong. First, spending millions telling untruths about his Republican opponents, both good men, and now me.” He goes on to tell viewers about his record on national security.
“I love it,” Maury Davis, pastor of Cornerstone Church in Madison, said of Ford’s use of a church as a backdrop. “I like that he brought church back into the political arena.”
He certainly did that, but it’s hard to understand why that’s a good thing. Corker’s campaign manager questioned the appropriateness of “bringing a film crew into a church sanctuary to make a commercial.” For anyone who takes the sanctity of a church seriously, it’s hard to disagree.
For believers, a church isn’t a campaign prop to be exploited in a commercial. For secularists, brining the “church back into the political arena” is the latest unfortunate blending of the church-state line, and Ford is supposed to know better.
Then again, there’s the more immediate, practical question to consider: given Tennessee’s cultural leanings, will Ford’s commercial be effective?