I like to keep an eye on Fox News’ TV ratings, and smile a little when they drop, so this new (subscriber-only) article from U.S. Politics Today also caught my eye.
Joe Rothstein reviewed web traffic for a number of top outlets for online conservative commentary and found that the leading voices are still talking, “but fewer people seem to be listening — at least on the Internet.”
During the past 3 months, for instance, rushlimbaugh.com traffic ranking has declined 18%…. Even Fox News, that gold standard of right-wing media, is down 13%. […]
You would think all of the attention the promotion of [Ann Coulter’s] new book has given her would raise visitor numbers at her web site, anncoulter.com. Nope. Traffic there is down 10%.
The audience chart reversal seems to be common across the entire right-wing side of the Internet viewing board. Billoreilly.com has dropped 40% in the past 3 months. Townhall.com, that once popular center for right-wing news and commentary, has fallen by 24%. WashingtonTimes.com is down by 27%.
Rothstein notes that some of this could be due to a drop off in interest for political sites, but adds that Moveon.org is up 13% over the same period.
Rothstein asks, “Is the era of right-wing site popularity over?” It’s hard to say without a more thorough review of a larger sample. Moreover, Rothstein used Alexa, which is hardly the most reliable system for measurement. That said, given the cursory results, coupled by Fox News’ drop-off in viewers, coupled by Republicans’ poor poll numbers, it’s at least mildly encouraging, isn’t it?