At first blush, there’s not much more to be said about far-right opposition to John McCain’s campaign. Limbaugh, Dobson, Coulter & Co. hate him. We get it.
But reading this LA Times piece, which is a good overview of the lay of the land, got me thinking.
“We’re in a political dilemma, as well as a personal dilemma,” said Jessica Echard, executive director of the conservative advocacy group Eagle Forum. “What will we do? What can be done?”
Sit out in November? Unite behind McCain? Pressure the Arizona senator to change his policies? Demand a specific running mate? The debate, often biting, has consumed online forums, talk radio and conservative groups.
Behind it all, a key question looms: Will conservative Republicans be selling out if they back McCain — or if they don’t?
“I keep hearing that we need to be loyal Republicans and support McCain if he becomes our candidate, but I question why we should have to be more loyal to the party than McCain has [been],” a caller told right-wing radio host Rush Limbaugh.
He interrupted her with enthusiasm: “That is brilliant! That is brilliant!”
The LAT piece notes that the far-right could rally behind one of McCain’s rivals, but it’s too late. They could mount a third-party effort, but there’s no real enthusiasm for the idea. This crowd is left to debate a) how intense their criticism of the GOP nominee should be; and b) whether to stay home in November.
For the past several months, I’ve enjoyed highlighting the conservative/McCain schism, in the hopes that conservative ire would lead GOP voters to nominate someone other than the Arizona senator. But now that McCain appears to have wrapped up the nomination, it’s time for a different strategy altogether.
Highlighting the right-wing clowns who hate McCain may inadvertently help McCain’s campaign. The goal, moving forward, isn’t to point to the schism, but rather, to point to how much McCain has in common with those on the far right who are attacking him.
As the presumptive Republican nominee prepares to enter a general-election phase, his goal will be to expand his voting base — keep Republicans together, while reaching out to the middle and independents. What better way to do that than to highlight the complaints of the far-right fringe?
I don’t doubt that there’s a chunk of Americans who find Limbaugh and Coulter appealing, but when push comes to shove, it’s still a fringe audience, most of which will vote Republican anyway simply because they hate Democrats. For the typical American voter, hearing Coulter rail against McCain makes McCain look better.
I suspect for most of the country, there’s widespread disdain for the Republican Party right now. When these folks hear about who’s condemning McCain, their first thought is likely to be, “Well, maybe as Republicans go, he’s not so bad.” Indeed, if I were with the McCain campaign, I’d be tempted to encourage these attacks, because they only make the GOP candidate more appealing to a general-election audience.
If we were willing to get really creative about this dynamic, we might even consider the possibility that Limbaugh, Coulter, Dobson, & Co. are engaged in an elaborate Kabuki Theater, trashing McCain with the express purpose of improving his chances. (I don’t really believe this, mind you, but it at least seems possible.)
The left — and I include myself in this — have been making the wrong argument, reveling in the Republican divisions. The goal going forward should be the polar opposite — the differences between Limbaugh and McCain are minor. They’re two conservative Republicans who fundamentally want to take the country in the same (i.e., wrong) direction.
We should stop emphasizing the differences, and start emphasizing the similarities.