I understand that Republicans would rather talk about a controversial newspaper ad than Iraq policy. I even understand why the right wants to demonize an effective and successful liberal activist organization.
But the problem in the wake of last week’s “Betray Us” ad from MoveOn.org is that the GOP just doesn’t know when to quit. They saw an opportunity, took it, and scored a few cheap political points. Instead of, ahem, moving on, conservatives keep going to the well, to the point that it’s now kind of embarrassing.
Last week, Rudy Giuliani suggested MoveOn shouldn’t have free-speech rights. John McCain suggested MoveOn be thrown out of the United States. This week, the Vice President is not only attacking the group; he’s also alleging some kind of conspiracy involving the New York Times. McCain has now incorporated an enlarged poster version of the “Betray Us” ad into his stump speech, and brings his new favorite prop everywhere he goes.
It’s reached the point that the ranking Republican on the House Oversight Committee wants to launch a congressional investigation into whether the NYT violated election law by selling the ad at a reduced rate. Seriously.
Rep. Tom Davis (R-Va.) asked committee Chairman Henry Waxman (D-Calif.) Tuesday to convene a hearing on the issue, saying that any rate change “for political advertising could constitute an unlawful campaign contribution.”
According to media accounts, the “open rate” for the ad should have been $181,000. The liberal group said it paid $65,000.
“The difference between the ‘open rate’ and the actual rate paid by MoveOn.org raises the possibility that The New York Times, as a media company not subject to campaign-finance restrictions for its own messages, unlawfully subsidized the message of MoveOn.org by giving it a discounted rate for its advertisement,” Davis said.
Now, in the broader context, Davis is running for the Senate, so he has to go out of his way to demonstrate his capacity for nuttiness to the GOP base, but this just isn’t healthy. Criticizing the ad is one thing; letting the ad drive the Republican Party into madness is something else.
In case there’ any lingering confusion here, the charges have no merit.
Steph Jespersen, director of advertising acceptability at The Times, said that accepting an ad “does not in any way reflect the official position of The New York Times nor do we need to agree or endorse our advertiser’s message or opinion.” He said that the advertising department accepts ads from across the political spectrum and accepted the MoveOn ad, because it met the department’s standards. The group was charged the paper’s normal rate for stand-by ads.
“We only decline or alter an opinion ad when the message is clearly discriminatory, illegal, libelous or hate speech,” Mr. Jespersen said in an online conversation with Times readers.
He said in a telephone interview later that in the MoveOn ad, the phrase “betray us” was posed as a question and was therefore not perceived as libelous.
He also said in his online conversation that the advertising department accepted the ad “because it is our ongoing desire to keep our advertising columns as open as possible to the public, which we believe is a First Amendment responsibility.”
MoveOn has said it paid $65,000 for the ad. While The Times does not discuss its fees for specific ads, it has said it charges $65,000 for full-page, black-and-white “advocacy” ads that run on a seven-day “standby” basis. That means that while the client can express a preference that the ad run on a certain day, there is no guarantee that it will. If a client specifies the day, the cost is higher: $181,000 with an 8 percent discount for a full-page ad, or about $167,000.
“The lower cost of such ads reflects the flexibility that gives us,” Mr. Jespersen said of the seven-day window. “Any political or advocacy group calling up today to request a standby ad would be quoted the same rate that MoveOn.org paid.”
Rudolph W. Giuliani, a Republican presidential candidate who is among those who criticized the MoveOn ad, paid the same rate for his own advocacy ad that ran in the Friday editions of The Times. […]
Critics have also complained that MoveOn received favored treatment because its ad was put in a “top spot” in the newspaper. The ad ran on page 25 of the A section; Mr. Giuliani’s ad ran on Page 9 of the A section.
Republicans really want to waste time and taxpayer money on this? Isn’t this the kind of stupidity that helped drive the GOP out of the majority in the first place?