For the last few years, the Pew Research Center has included an interesting question in its national political surveys: “Please tell me what one word best describes your impression of George W. Bush. Tell me just the one best word that describes him.” Those conducting the poll did not offer choices for respondents to choose from; it was open-ended.
In February 2004, the responses were generally very positive. The top three were “honest,” “fair,” and “leader.” In fact, of the top 10 most common responses, eight were complementary, including “strong,” “excellent,” and “integrity.”
A year later, in February 2005, the responses weren’t quite as good. “Honest” and “good” were still on top, but now words like “arrogant,” “incompetent,” and “idiot” were all in the top eight.
In its latest survey (.pdf), the Pew Research Center found less encouraging words rising to the top.
1. Incompetent
2. Arrogant
2. (tie) Honest
4. Good
5. Idiot
6. Integrity
6. (tie) Leader
8. Strong
9. Stupid
10. Ignorant
I thought I’d add that “ass” wasn’t too far behind, at #13.
Pew researchers said this is consistent with the broader trend.
George W. Bush’s job approval rating stands at 33% in the current survey, virtually unchanged from a month ago. The general dissatisfaction with the president also is reflected in the single-word descriptions that people use to describe their impression of the president. While the public has consistently offered a mix of positive and negative terms to describe Bush, the tone of the words used turned more negative in early 2006 and remains the case today. In the current survey, nearly half (47%) describe Bush in negative terms, such as “arrogant,” “idiot,” and “ignorant.” Just 27% use words that are clearly positive, such as “honest,” “good,” “integrity,” and “leader.”
As was the case a year ago, the word mentioned more frequently than any other is “incompetent.” By comparison, from 2000 through 2005 “honest” was the word most frequently volunteered description of the president. Even among the positive words used there has been a decided change in tone over the years. Superlatives such as “excellent” or “great” were relatively frequent in the early years of Bush’s presidency, but are offered less frequently today.
I’m kind of glad the Pew Center didn’t call me to participate in the poll. I would have found it difficult to pick just one word.