U.S. News noted a couple of weeks ago that the White House is eyeing a Bush comeback. The president’s team believes 2008 has the potential to be a “legacy year,” and the loyal Bushies “are predicting a remarkable poll shift to about 45 percent favorable by the time he leaves office next year.”
If recent economic and Iraq news are any indication, that seems highly unlikely, but in either case, before Republicans get their hopes up, it’s worth keeping in mind that Bush’s “comeback” will be facing some “pushback.”
A liberal advocacy group plans to spend $8.5 million in a drive to make sure President Bush’s public approval doesn’t improve as his days in the White House come to an end.
Americans United for Change plans to undertake a yearlong campaign, spending the bulk of the money on advertising, to keep public attention on what the group says are the failures of the Bush administration, including the war in Iraq, the response to Hurricane Katrina, and the current mortgage crisis.
In selling the plan to fundraisers, the group has argued that support for President Reagan was at a low of 42 percent in 1987 but climbed to 63 percent before he left office. “All of a sudden he became a rallying cry for conservatives and their ideology,” said Brad Woodhouse, president of the group. “Progressives are still living with that.”
Now, I know what some of you are thinking, because at first, I was thinking it, too: this seems like an unnecessary investment of $8.5 million. Bush is already extraordinarily unpopular, is widely seen as abject failure, and has no realistic chance of seeing a political recovery this year. A coordinated campaign to keep his approval ratings down is overkill.
But there’s a flip-side.
The weaker Bush’s standing in the fall, the harder it will be for his party to have a good cycle.
Woodhouse said one goal is to make sure Bush does not enjoy a resurgence in public approval toward the end of his presidency that could help Republican congressional candidates and the Republican presidential nominee in this year’s elections.
“Framing his legacy helps us in the ’08 elections, there is no doubt about that,” Woodhouse said. “But our principal mission would be defining the failures of Bush and the ideology he represents.”
Bush’s approval ratings are at 34 percent, according to a poll this month by The Associated Press and Ipsos. Republican presidential candidates are hardly embracing Bush, except to support his policy in Iraq, and many are echoing calls from Democrats for change in Washington.
Looking to test Bush support within the GOP, Americans United is distributing “I am a Bush Republican” buttons to Republican members of Congress before the State of the Union address. Woodhouse also plans to unveil a bus that will travel the country carrying an exhibit that portrays Bush’s tenure in office — mementos from Iraq and flood ravaged New Orleans as well as symbols of the economic downturn.
And, one assumes, if John McCain gets the Republican nomination, this initiative, coupled with a ubiquitous picture of McCain hugging Bush, should help tilt the scales a little.
The first ad from Americans United for Change is scheduled to air in advance of Bush’s State of the Union speech on Monday. Stay tuned.