‘Return on success’

Watching the president’s speech last night, I was reminded of a de-motivational poster I saw a couple of years ago: “Quitters never win, winners never quit, but those who never quit and never win are idiots.”

Bush’s White House address wasn’t just unpersuasive and dishonest — though it was both of those — it was also a bad joke. He demands that we reward failure. He insists that his record of getting every aspect of this conflict wrong thus far justifies more faith in his judgment. He implores us not to believe our lying eyes.

Indeed, last night’s speech represented a digression on the president’s part. In January, when his escalation strategy was unveiled, Bush emphasized a series of benchmarks and insisted that the U.S. commitment to Iraq is not “open-ended.” As of 12 hours ago, that rhetoric is gone, replaced with fictional claims about non-existent “progress.”

We did, however, get a new catchphrase. Joining a pantheon that includes “Mission Accomplished,” “stay the course,” “freedom is on the march,” “new way forward,” and “turning the corner,” we now have “return on success.”

“The principle guiding my decisions on troop levels in Iraq is ‘return on success.’ The more successful we are, the more American troops can return home. And in all we do, I will ensure that our commanders on the ground have the troops and flexibility they need to defeat the enemy.

Even by this White House’s standards, it’s a pretty pathetic selling point. The idea is, we’re making this enormous investment in blood and treasure, and once the investment produces results, it will create dividends, which in this case means troops coming home. It sounds perfectly nice until one realizes that it’s entirely speculative — if the policy works, then some U.S. troops can come home. Well, we knew that. The problem is that the policy doesn’t work.

This was particularly offensive in relation to the end of the surge build-up. Bush insisted, of course, that he’ll be bringing an unstated number of troops home next summer, as part of this “return on success.” We already know that’s patently false — some troops are coming home because Bush doesn’t have a choice. Gen. Petraeus admitted as much on Monday.

In one of my all-time favorite Bush lies, the president said last October that he and his administration have “never been” about “stay the course.” It was absurd then, but it’s even more ridiculous now. Last night was the quintessential stay-the-course, more-of-the-same speech.

Here’s the nut paragraph:

“General Petraeus also recommends that in December we begin transitioning to the next phase of our strategy in Iraq. As terrorists are defeated, civil society takes root, and the Iraqis assume more control over their own security, our mission in Iraq will evolve. Over time, our troops will shift from leading operations, to partnering with Iraqi forces, and eventually to overwatching those forces. As this transition in our mission takes place, our troops will focus on a more limited set of tasks, including counterterrorism operations and training, equipping, and supporting Iraqi forces.”

Now, Bush said this last night, but he also could have said the exact same thing earlier this year. Or last year. Or the year before that. Or even the year before that. Either the president hopes we all have very short memories, or he just doesn’t have anything else to offer. I suppose it’s probably a combination of both.

Slate’s Fred Kaplan described last night as “the worst speech he’s ever given on the war in Iraq, and that’s saying a lot. Every premise, every proposal, nearly every substantive point was sheer fiction. The only question is whether he was being deceptive or delusional.”

His fact-checking was fairly devastating, as was Tim Grieve’s and the AP’s, all of which dissected a speech in which the president managed, over the course of 17 minutes, to say almost nothing that was true.

And for what-it-all-means analysis, the NYT editorial summarized the fiasco nicely.

The White House insisted that President Bush had consulted intensively with his generals and adapted to changing circumstances. But no amount of smoke could obscure the truth: Mr. Bush has no strategy to end his disastrous war and no strategy for containing the chaos he unleashed.

Last night’s speech could have been given any day in the last four years — and was delivered a half-dozen times already. Despite Mr. Bush’s claim that he was offering a way for all Americans to “come together” on Iraq, he offered the same divisive policies — repackaged this time with the Orwellian slogan “return on success.”

Mr. Bush’s claim that things were going so well in Iraq that he could “accept” his generals’ recommendation for a “drawdown” of forces was a carnival barker’s come-on. The Army cannot sustain the 30,000 extra troops Mr. Bush sent to Iraq beyond mid-2008 without serious damage to its fighting ability. From the start, the president said that the increase would be temporary. That’s why he called it a “surge.”

I’m not sure what’s more disconcerting — the notion that the president believes what he said last night, or the notion that he expects us to.

Rewards of failure has been W’s legacy. How should this one be any different from the rest of his failures?

Only this time, the Bush family connections and money can’t cover this fuck up.

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  • New protest idea. Mail copies of the poster to the White House and/or your famous congress critter with the message “RE:Iraq” in the address line.

    I wonder how many it would take for them to get the point.

  • I’m a little confused here… Did he mention the weapons of mass destruction last night? I mean, that’s why we went in there, right? To disarm Saddam of his WMD, right? We didn’t want to be the smoking gun to come in the form of a mushroom cloud, right? Did he mention Iraq’s huge arsinal of chemical, biological and nuclear weapons once last night? What gives?

  • If we were to be driven out of Iraq…

    That’s the most absurd supposition I have ever heard. I am far more likely to believe in UFO’s and alien abductions than the script read by the Acting President last night. In that assumption, the Coward-In-Chief is surreptitiously equating opponents of the occupation with the litany of nondescript enemies that he is “protecting” America from.

    I am beside myself with contempt and anger.

  • All that matters to “Dear Leader” is January 20, 2009. Repeat that phrase every time someone in the Administration even mentions Iraq. Does not matter what the “catch phrase” is, what the excuse is, what the plan is. All that matters to Bush is January 20, 2009.

  • The previous occupant of the WH may not have “inhaled,” but from the observations I’ve made of Mr. Bush, his war in Iraq, and his gang currently in the WH, I’d say they’ve been the ones who’ve not only inhaled, but seemly, he and his homies have also been smoking the LaLa stuff a bit too much and for far too long. Mr. Bush, last night, spoke gibberish to the nation. -Kevo

  • Just so I have this straight: The more success our troops have in Iraq, the more get to come home; therefore, the more failures they have, the longer they get to stay? Is this Bush’s idea of an incentive policy?

  • You know, it occurs to me that Bush probably would have been better off if he had just let the Petraeus/Crocker testimony stand without the speech that is now being picked apart in detail, all over the place. No one is fooled by his framing the minimal re-deployment as a “return on success,” and we all recognized that “the more successful we are, the more American troops can return home” as the new version of “as the Iraqis stand up, we will stand down.” That’s something that has worked out so well, I’m sure we are all brimming with confidence that our men and women should be home really, really soon…

    I’ve said this before and I will say it again: I am sick to death of being treated as though I am too stupid to understand what is going on, or to remember what has been said in the past. I am not fooled or impressed by new slogans, either. This is not a fucking ad campaign, you fucking moron – these are people’s lives.

    Pardon the profanity, but I have just had it. Had it.

    Message to Democrats: you have the power to prevent legislation from even reaching the floor. Use it. If you hold together as a bloc, the Republicans don’t have the votes to pass anything. I think it’s time to try that. You have to find some way to assert the will of the American people, who by overwhelming margins, want this ocupation to end, and our military to come home. Find the way. Now.

    If you need a slogan or a bumper sticker, try, Bring It On Bring Them Home.

    Whatever you have to do, just do it.

  • I am reminded of a phrase that goes ” If people behave in a manner that has no predictabilty, there are large sums of money involved”.

  • CB wrote: “The idea is, we’re making this enormous investment in blood and treasure, and once the investment produces results, it will create dividends, which in this case means troops coming home.”

    Isn’t this essentially ‘the gambler’s trap’ again, where a gambler, faced with failure, just keeps upping the bet in the hope that he’ll at least break even before quitting? Bush seems to be exhibiting his addictive personality again: drugs, booze, gambling. The man has serious problems.

    Hi from Kiev, everyone!

  • He can try and ‘catapult the propaganda’ all he likes it changes nothing. Policies either work or they don’t. Repackaging a bad product does not change the fact that the product is bad.

  • In speaking last night, Bush may have created another Katrina moment in which the disconnect between what he says and what the public already knows are evident even to those inclined to give him the benefit of doubt. Is this what the WH without Rove is going to look like, or is it the culmination of Rove’s failed genius?

  • On the local NBC in LA last night the local talking heads were saying that the President was giving the Democrats what they wanted – a withdrawal of troops, but the Democrats weren’t satisfied. I turned off the channel. I expect this sort of bias in Atlanta, but not in LA.

  • Seems like he gave the Dems/Progressives a huge PR strategy in the “return on success” line. Having been educated and worked in the public policy field, I quickly learned that no matter how ambitious/well-meaning/correct a proposal might be (and have significant social/economic/environmental impacts) — you have to sell people on the economics. Bush, with his conservative and business school background, thinks in these business/financial ways.

    So the Dems/Progressives need to come up with some sort of plan that emphasizes this “return on success” but from the negatives/economic cost stand point. Take the entire amount spent on the war and boil it down to a “cost” per person or per business. In other words, ask people — what would you do with the money spent in Iraq — pay off your house, buy health insurance, put your kids through school, etc. Or ask small business owners, if the government had offered you this much money for assistance, how many more employees could you hire, how much could you expand, what else could you do in terms of new or improved products — or simply if the government had given you this money, could you have saved your business?

    These are the questions that we need to be asking of our representatives and of our neighbors. How much stronger could America be — economically, from terror threats, socially, medically, etc. — if this money had been spent at home. That is the type of return on success/failure that we need to be looking at.

  • It’s getting to be pretty sad… I had to switch the channel a few minutes ago. CNN apparently has a segment named “Iraq Fact Desk”. They were checking Bush’s speech for facts. As we already know from reading CB and Salon, there weren’t too many fact there… Yet… CNN figured that the numbers of soldiers coming home was correct, they even broke it down to exact numbers by Army and Marine brigades/ expeditionary forces. This may be impressive to right wingers. Then the ‘spin’ started. They just parrotted that the president’s detractors claim that the troops coming home is ‘merely’ returning to pre surge levels. They did not even address the issue that it is also a fact that those troops would have to come home regardless of success. Their tours are up and they can’t be extended.

  • When I heard the “return on success” line, I immediately thought of Glen Gary Glen Ross. The administration has put the military in a no-win position. Keep doing what you’re doing, and you’ll come home when it’s a success.

  • My favorite part was when he inadvertently (via his literally pathetic invocation of the email from the parents of a dead US soldier) quoted TEAM AMERICA: “Freedom is not free.”

    I’m almost surprised that he didn’t end the speech with “America — fuck yeah!”

  • I didn’t think “return on success” was particularly Orwellian, I took it as sloganeering gone bad, run amok and just wankerishlessly wrong. I know they wanted me to think ROS= ROI and to get with Boehner when he said it was a small price to pay for the security we’ll get. But I skipped all that, knowing it was ptently wrong and went to “Princess Bride ” and the RoUS’s, and I agreed that Dubya and the Rethugnicans were rodents of unusual size.

    The entire speech was double-speak in the finest Orwellian traditions. But the most Orwellian word had to be “overwatch’, and I’d bet money that King George the 43rd couldn’t give it a definition .

    This was just a re-working and re-wording over every other speech on Iraq he has ever given.

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