The political media establishment has an awkward habit when it comes to stories reporters want to cover, but feel kind of embarrassed about. What many news outlets will end up doing is reporting on the reactions to a controversy, as a way of adding a layer of detachment. “Oh no, we’re not covering that unseemly, frivolous story,” the proverbial editor says. “We’re covering the response to the unseemly, frivolous story.”
The “interest” in Hillary Clinton’s neckline on the Senate floor last week is a classic example. The Washington Post’s fashion writer, Robin Givhan, wrote an odd, 746-word piece about Clinton’s outfit showing a very modest amount of cleavage. “With Clinton, there was the sense that you were catching a surreptitious glimpse at something private,” Givhan wrote. “You were intruding — being a voyeur…. Showing cleavage is a request to be engaged in a particular way.”
Except, for most political observers, the only voyeur was Givhan. The piece was widely circulated, with most people feeling either felt bewildered or offended, and in many cases, both. Sensing an opportunity, the Clinton campaign turned the reactions into a fundraising prospect: “Frankly, focusing on women’s bodies instead of their ideas is insulting,” Ann Lewis, a senior adviser to Clinton, wrote in an email to supporters.
The campaign wasn’t the only one sensing an opportunity. News outlets that wouldn’t deign to write stories about the senator’s chest all of a sudden found a news-peg — they wouldn’t cover Clinton’s cleavage; they’d cover the corollary to Clinton’s cleavage.
The New York Times, today:
Ms. Givhan’s article described the cleavage as “an exceptional kind of flourish” even for a woman who, in her campaign for president, has given up on her onetime “desexualized uniform” — a black pantsuit — in favor of “a wide array of suits and jackets” that have allowed her to play “the fashion field.”
Mrs. Clinton’s campaign, not at all happy about the article, is hoping its attack on it will prove to be a lucrative tool.
The Boston Globe and the New York Daily News had similar coverage today. The New York Times’ Judith Warner devoted her column to the subject.
The Washington Post, meanwhile, offered something resembling a defense for sparking interest in this subject, with a piece headlined, “Let the Cleavage Conversation Begin.”
How quickly can we get this “conversation” to end?