The drive to downplay differences between Obama, McCain

Just a few days ago, Paul Krugman had an interesting item on his blog on the media’s coverage of the presidential campaign as the dominant story shifts from a heated primary race to the general election. When the focus was on Hillary Clinton and Barack Obama, it was in the media’s interest to exaggerate differences between two candidates who agree on almost everything. With the focus shifting to Obama and John McCain, it should make the media’s job easier — there are, as Krugman noted, “stark differences on issues between the candidates.”

There’s no way to argue that Obama and McCain — a classic story of contrasts — offer similar ideas and solutions. Krugman noted that eight years ago, news outlets ran far too many stories downplaying the differences between Bush and Al Gore — stories that look comically ridiculous in hindsight — and wondered whether journalists might try a similar tack this year.

“Impossible,” I thought to myself after reading Krugman’s item. Obama and McCain are so different — personally, ideologically, professionally, temperamentally — the media just can’t screw this up.

I stand corrected. The LA Times ran an editorial yesterday, noting that we “might be surprised at the breadth of issues on which they largely agree.”

Some might complain that this means voters will have little to choose between in November. We say: Welcome to the middle, candidates. We hope you stick around here once you’re in office, unlike the White House’s current occupant.

Specifically, the Times pointed to general agreement between Obama and McCain on national security policy (both want a bigger military and oppose torture), immigration (both want comprehensive reform, including a “pathway to citizenship”), environmental policy (both want to create a cap-and-trade program for greenhouse gases), and social issues (both oppose gay marriage and support stem-cell research).

This morning, Bloomberg ran a similar news item, insisting that on global warming, immigration, government transparency, and Guantanamo Bay, Obama and McCain are not only in agreement, but are “probably” more aligned “than any major-party candidates since 1976.”

And here I thought the media would revel in their differences. Doesn’t conflict sell better?

First, on nearly all of the major issues dominating the political landscape — Iraq, healthcare, Iran, the economy, Social Security, international diplomacy, trade, taxes and the federal budget, housing — Obama and McCain offer entirely different policies. Why intentionally downplay these issues, in the hopes of erasing the differences between them?

Second, the media’s efforts to de-emphasize the distinctions between Obama and McCain rely on positions that McCain doesn’t actually embrace anymore. This has been going on for a while now, but I’d hoped news outlets would grow wiser as the campaign unfolded and journalists had a chance to do some homework.

The LAT and Bloomberg note McCain’s opposition to torture, without noting his reversals on the issue.

They note McCain’s moderation on immigration, without noting his flip-flop(s) on the issue.

They note McCain’s moderation on global warming, without noting that when it comes to environmental policy, his rhetoric doesn’t meet reality.

They note McCain’s alleged interest in government transparency, without noting McCain’s propensity for secrecy in his presidential campaign, on everything from medical records to tax returns to fundraisers.

They noted McCain and Obama agreeing on gay marriage, without noting that the two disagree on most issues pertaining to gay rights, including states’ rights to legalize gay marriage, civil unions, and the elimination of the “Don’t Ask, Don’t Tell” policy.

In other words, even on issues where the media says these two agree, they disagree.

Voters have a choice between two very different candidates, offering two very different agendas, at a critical time. Why would media outlets intentionally paper over these differences? Shouldn’t journalists be doing the exact opposite?

Ironically, my local paper today is running a front page story from the Chicago Tribune: “White House run is a stark study in contrasts.”

However, the subhed is pretty silly: “McCain, Obama differ in age, race, philosophy.”

Duh.

  • Obama opposes gay marriage? I thought he had a track record of supporting gay rights…

  • I think that before any election featuring McCain, there’s a big media ceremony where everyone responsible for election coverage in any way takes the Hypocritical Oath.

    It begins, a la Lady Macbeth, “I have given suck…”

  • I read that LA Times story yesterday and came away going “huh”. The torture statement was what flew off the page at me and left me wondering if the writer just quit listening to McSame some 2 years ago. Not that I could blame him, but he should of quit writting around the same time

  • It’s in McCain’s interest to be portrayed as not very different from Obama. Thus, his strongest, loyal constituency, the mainstream media, have jumped in to help make it so.

  • Yeah minor differences like McCain Staying in Iraq or Obama trying to get the US out of Iraq. Or McCain’s Bomb Bomb Iran vs Obama talking to Iran (and maybe not bombing it.)

  • First off, any similarity with the quarter-inch-thick-when-new-and-unread collection of litterbox liner subsitute formerly known as the Los Angeles Times and an actual newspaper is entirely coincidental. Let’s recall that this Class A Farm Team is now owned by far right Israel-Uber-Alles scumball Sam Zell, after having been destroyed by the ineptitude of the Chicago Tribune. They have every reason now – following his orders – to use the editorial pages to promote Zell’s candidate, John McCain, and trying to fool some of the people all of the time with bullshit like this is just what they do – like the way a shark takes off your leg because it’s a shark.

    Now that just about everyone left on staff there is some hopeless tenth-rater and their sales are dropping 5% a month, we’ll soon be a city in need of a newspaper.

    I never thought I’d see the day when The Daily News put out a better product, but them’s the facts. They even beat them on “entertainment news.”

    Quoting from the Los Angeles Times now about anything is an embarassment for a blogger.

  • sarabeth (3):It begins, a la Lady Macbeth, “I have given suck…”

    Unfortunately, it doesn’t end, I would, while it was smiling in my face,
    Have pluck’d my nipple from his boneless gums,
    And dash’d the brains out

  • I don’t expect much from editorials and opinion pieces (therefore I am never disappointed) but I guess looking at the senators’ actual voting records was too much work for Bloomberg’s reporter.

    Maybe it’s the heat or approaching old age but I find it hard to care any more. Those WATBs who claim there’s no real difference between our political parties, I just want to smack them. With a sledgehammer. And then go about my business.

  • I second biggerbox @ 5. This is a shameless attempt to make McCain look like a centrist. Apparently the reporters at these news organizations cannot actually read. Are they young enough to be victims of No Child Left Behind?

  • “And here I thought the media would revel in their differences. Doesn’t conflict sell better?”

    but the media only cares about “personality” conflict. if the two candidates actually differed on policy issues, they would have to get up, read some stats and legislation, do some reasoning and analysis, and come to a conclusion. this way, they can get up, watch some you tube of mccain or rev wright, and come to a conclusion of “that guy’s old” or “that guy’s scary.” note how this method skips “reading” and “reasoning,” the two things most of us would consider the “work.” lazy, superficial, useless ass clowns.

  • It is important to the owners of the mainstream media that John McCain be elected, and the policies of the current administration be perpetuated. These owners want McCain “de-Bushed” and “Obama-ized” in order to better his chances for election. Running as he is (if anyone can figure out what his positions are on anything), he doesn’t stand a chance.

  • “And here I thought the media would revel in their differences. Doesn’t conflict sell better?”

    I agree that conflict does sell better, but I think the conflict these editorials are looking for is the larger divided America story… It’s much more interesting to cover a close election than a blow-out so let’s prop up the John McLame and help give him a fighting chance in November…

    just a cynical thought…

  • The MEDIA as noted continues to let down Americans by not reporting on important issues. The corporate editing is ever present . Americans are not dumb.

    The Jeremiah Wright issue is just a reporters issue. americans do not care. Irq, the economy, gas prices are what count. americans wasnt FREDOM of SPEECH and FREEDOM of WORSHIP restored. That is a jopurnalists job is to keep these freedoms viable. NOT to condon censorship by Corporate

  • On the issues (almost all of them) where McCain and Obama disagree, Obama’s on the same side as the vast majority of Americans, whereas McCain is out in the tall grass. Of course his “base” will try to portray him as the same as Obama, because Americans side with Obama.

  • I suspect the media were largely indifferent to whether Obama or Hillary won the nomination. The big bucks were in promoting the horse race.

    Now we’re down to the nitty-gritty. Who is better for corporate America? Tax cuts for the rich, or the middle class? This is trickier. They want to make plenty of money covering the race, but they like McCain’s tax cuts and government-stay-out-of-coporate-affairs attitude. How will these two objectives affect coverage? Hard to tell. And they like the Obama story. It’s a Rocky story, a uniquely American story of triumph over great odds. So there will be that aspect countering the capitalistic greed angle.

    This isn’t going to be the Gore/Bush coverage. They like Obama, and like his story. They like McCain, and like his tax cuts.

    Tough one to call, I think. But one thing we do know, they don’t give a damn about what’s good for the country.

  • The main stream media view represented by the David Broder mentality is that both McCain and Obama are post partisan politicians who can heal the rancid Washington political scene brought on by the baby boom generation. Through this lens, the reporters will be focusing on their similarities. I think the analysis is largely nonsense, but it may be somewhat at the root of this kind of “calming the waters” type of coverage.

  • Highlighting differences and telling the truth favors Obama. Fabricating false similarity favors McCain.

    As a pessimist, the old media never surprises me with their consistent failure. For these increasingly ill-named journalists, it doesn’t matter if the cup is half empty or half full, it’s 50%, and even on a generous curve, that’s failing.

  • PJ asked: Are they young enough to be victims of No Child Left Behind?

    No, but they were probably products of the “whole Language” school of creating public illiteracy. You have to remember that most people under 40 have the reading skills of gnats as a result of that educational “reform” (don’t get me going on the fact that every “educational reform” since “new math” in the late 1950s has only made things worse each time) Whole Language completely destroyed the ability to read and think criticially of an entire generation.

    I gave up teaching screenwriting 10 years ago when I asked the class the first day how many had read 10 books their teachers hadn’t assigned in the previous year. No one raised their hand. 9? no one; 8? no one; one down till when I said 2, 3 of them raised their hands. This particular demographic is where the otherwise-unemployables in J-school come from.

  • Reporting on substantive differences would have to point out that Obama is, by and large, rational and coherent while McCain is, by and large, irrational and incoherent. That, however, would reveal liberal media bias and we can’t have that. So, we’ll just do a he-said, she-said piece and find out who’s wearing a flag pin and who’s not.

  • I can’t figure out if it is a joke or what?

    LOL. It depends on what you mean by a “joke.” The authors of the site don’t intend it as a joke if that is what you are asking.

  • nerpzilla @ 11 nailed it. The big newspapers only care about personality conflicts. Two reasonable men discussing different approaches to issues of the day is…

    boooooorrrriiinnnnggg.

    What is Britney up to these days? What about Angie’s twins? Which formerly beautiful stars have gotten too fat to wear bikinis?

    Inquiring minds want to know!

  • Bush and Gore were sold as Coke and Pepsi, largely because they were both white guys of similar age and height. That theme won’t fly this year.

    Although, it seems both Obama and McCain advertise on Carpetbagger.

  • Addison: yes, Obama opposes same-sex legal marriage. Read his contorted justification.

  • Obama wants a BIGGER military? Is this statement true? We spend almost as much as the rest of the world COMBINED.

  • I’m with 14, 16, & 21. The corporate media needs an exciting horse race, and they’d like the Republican to win. Therefore they can’t run the same story from now to November, “Obama is ahead, because he’s in tune with Americans, while McCain holds unpopular positions and keeps contradicting himself and getting basic facts wrong.”

  • “And here I thought the media would revel in their differences. Doesn’t conflict sell better?”

    Not exactly. Being contrarian sells better.

    Look at celebrity tabloids. If a celebrity has a stable, long-lasting marriage, the tabloids will announce new divorce proceedings every week. If a different celebrity has a reputation as a womanizer who can’t settle on which three ladies he wants to settle down with, they’ll find a secret lover that he’s actually been with for the last 20 years.

    In other words, if the accepted wisdom is A, the story that will sell is “Evidence that Not A is True.”

    This is why two nearly identical Democratic candidates have their differences magnified out of all proportion and two very different presidential candidates are dressed up as twins.

    “Staying in or getting out of Iraq? Read why they both amount to the same thing on page 23.”

  • Also, someone needs to grow a brain stem if they think Obama and McCain are similar on foreign policy. McCain wants permanent bases in Iraq, like Bush. This is what would be considered “victory” by the neocons – a “victorious” occupation. But they’ll almost never say so; you can only find that info from reading things coming out of the neocon “think” tanks.

  • biggerbox said:
    “It’s in McCain’s interest to be portrayed as not very different from Obama. Thus, his strongest, loyal constituency, the MAINSTREAM media, have jumped in to help make it so.”

    In the interest of accuracy, it is the CORPORATE NEWS MEDIA. The only place where they are ‘mainstream’ is in their minds. Unless, of course, you want to believe that Timmah ‘BigHead’ Russert is representative of ‘the average working man’!

  • The media want conflict. They won’t get one if they highlight the differences between Obama and McCain as far as policy goes. So instead they will portray both candidates as similar on policy, which ultimately undermines Obama and bolsters McCain making the contest tighter, then when this sets in, they will focus on personality differences, and gaffes, and guilt by association, and racial prejudices, and age bias, and how Obama is so elite and McCain is a good ol’ boy. Then we’ll have the democracy we deserve. God bless the media.

  • I think that what’s really going on is that everyone’s afraid to speak of the possibility that McCain has Alzheimer’s disease or some other form of senile dementia. Constantly forgetting what one has said previously, being explosively angry with little provocation, and appearing to change one’s opinion constantly are some of the many symptoms of senile dementia.

  • Of course, no Corporate MSM outlet is going to mention the FACT that McTurd happens to be virulently anti-choice, as well as anti-family planning. All one has to do is look at his voting record in the Senate, which has never been supportive of women and families. Not surprising considering the fact the man is a sexist asshole.
    BTW, the LA Times isn’t good enough for kitty litter boxes.

  • Nerpzilla @ 11: Maybe the LA Times editorial is a figleaf for those extremist Clinton supporters who have vowed that they will never vote for an Obama Ticket unless it includes Clinton; they will hold thier noses and vote for McCain.

  • It seems to me that a “close” election will get more people to pay attention which is their real intent. If I was a total conspiracy theorist I would think they were trying to get the voters that pay little attention to the details to vote strictly along ideological lines. If there was little difference between the candidates the conservative/republican leaning folks would simply pull the lever for McSame while the progressives/democrats would vote for Obama. To highlight the differences (such as on Iraq and the economy) would throw more votes to Obama since he is the only choice that would change the direction of the country. I think real conservatives want this war over and recognize that the economy is a mess because of it.

  • I like Ezra Klein’s theory: The media is lazy, doesn’t want to be bothered studying up on the candidate’s different positions (especially challenging in McCain’s case, since he’s had so many different positions on so many issues), and thinks covering horse races, scandals and personality characteristics is more fun anyway.

  • The corporate media is going to tilt towards McCain, as he’s the candidate left standing who doesn’t frighten Big Money. Big Money would vastly have preferred either Romney or Clinton, but they are now content to settle for McCain, given how frantically he has been semaphoring his willingness to be their towel boy for 4 or 8 years.

    By minimizing the differences between Obama and McCain, the corporate media gives a great many white Democrats exactly what they are furtively looking for — an excuse to vote for McCain. This is where things like Ann Coulter’s “if McCain is the Republican candidate, I will campaign for Hillary Clinton” thing comes in handy, too. When crazed conservative zealots say that they can’t stand McCain because he’s too liberal, and the mainstream press confirms this by insisting that McCain and “the most liberal Democrat ever” really aren’t very different from each other, what a lot of white Democrats who are feeling queasy at the idea of a black guy in White House think is, “Okay, great! There’s no real difference between the two, so I can vote for the white guy!”

    Those of us living in the Obama bubble have a hard time grasping this problem emotionally; we tend to think everyone is like us. But one of my co-workers, a devoted Democrat and not much of a Hillary Clinton fan, has advised me in rather grim tones that Obama needs to choose a Vice Presidential candidate who will “reassure” people, because “a lot of people are really uneasy about him”.

    These are the people those stories are trying to reach — moderates who don’t want to vote for a far right conservative, but who don’t want to vote for a black man, either. If these people can be successfully convinced that there is actually little real difference between McCain and Obama when it comes to substantive issues and policies, it’s going to cost Obama some votes. The tricky part is, convincing moderates that McCain is just like Obama (but whiter) and conservatives that McCain is either just like George Bush, or not at all like George Bush because he’s a REAL conservative.

    It’s a very very hard needle for McCain and his crew to thread, but as always, they will have a great deal of human gullibility, stupidity, foolishness, and deliberate obtuseness working their side of the street. That, plus a far larger than usual helping of racial bigotry.

    This election is going to be a squeaker. And, unfortunately, Republicans have become very very good at stealing close elections.

  • I believe the LA Times is paving the way to endorse McCain in the General Election. It’s about time for me to cancel my paper and get the NY Times instead.

  • 5. On June 9th, 2008 at 11:10 am, biggerbox said:
    It’s in McCain’s interest to be portrayed as not very different from Obama. Thus, his strongest, loyal constituency, the mainstream media, have jumped in to help make it so.

    I agree. The corporate media is supporting McCain by blurring the differences and making him more palatable to a majority of voters, who dislike Bush.

  • the “stenotypists” (my apology to actual stenotypists) draw false equivalency in order to point to their “fair and balanced coverage.”

    they can’t say “mccain’s policy sucks” because then, to be “fair,” they’d have to point out a policy of obama’s that sucks and since there is no difference in outcome doing that than doing nothing, it’s a whole lot easier to do nothing, just wander around saying “gosh, they’re ALMOST the same!”

    ka-ching ka-ching ka-ching, score!

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