I mentioned last week that MSNBC’s Chris Matthews told his national television audience that the terrorist responsible for 9/11 “sounds like an over the top Michael Moore here, if not a Michael Moore.” The ensuing flap, generated almost entirely by progressive blogs, wasn’t about Matthews and Moore so much as it was about liberals who are sick of absurd comparisons between the left and terrorists.
My friend Peter Daou, of Daou Report fame, made a compelling case yesterday that these media memes underscore many of the left’s political problems. In particular, Peter notes the difference between individual stories and broader storylines.
There’s a critical distinction to be made here: individual reporters may lean left, isolated news stories may be slanted against the administration. What I’m describing is the wholesale peddling by the “neutral” press of deep-seated narratives, memes, and soundbites: simple, targeted talking points that paint a picture of reality for the American public that favors the right and tarnishes the left.
You’ve heard the narratives: Bush is likable, Bush is a regular guy, Bush is firm, Bush is a religious man, Bush relishes a fight, Democrats are muddled, Democrats have no message, national security is Bush’s strength, terror attacks and terror threats help Bush (even though he presided over the worst attack ever on American soil), Democrats are weak on security, Democrats need to learn how to talk about values, Republicans favor a “strict interpretation” of the Constitution, and on and on.
A single storyline is more effective than a thousand stories. And a single storyline delivered by a “neutral” reporter is a hundred times more dangerous than a storyline delivered by an avowed partisan. Rightwingers can attack the media for criticizing Bush, can slam the New York Times for being liberal, but when the Times and the Post and CNN and MSNBC echo the ‘Bush stands firm‘ mantra, it adds one more brick to a powerful pro-Bush edifice.
These narratives are woven so deeply into the fabric of news coverage that they have become second nature and have permeated the public psyche and are regurgitated in polls. (The polls are then used to strengthen the narratives.) They are delivered as affirmative statements, interrogatives, hypotheticals; they are discussed as fact and accepted as conventional wisdom; they are twisted, turned, shaped, reshaped, and fed to the American public in millions of little soundbites, captions, articles, editorials, news stories, and opinion pieces. They are inserted into the national dialogue as contagious memes that imprint the idea of Bush=strong/Dems=weak. And they are false.
With this in mind, a new initiative is underway at Open Letter to Chris Matthews, as part of an aggressive push-back. If it’s a subject you find interesting, you may want to take a look.