Editor & Publisher reported today that the president has a new strategy to help win over reporters who’ve been giving him a hard time: a charm offensive.
In an apparent effort to mend his relationship with the press, President George Bush has been holding [tag]off-the-record[/tag] meetings with White House reporters for the past few days, an apparent first since he took office.
Several correspondents confirmed to E&P either participating in such meetings or being invited to them, noting that at least two have been held in the past week, with one scheduled for Tuesday. Most have lasted more than an hour and at least one took place in Bush’s private residence.
One reporter said Bush “wants to chew the fat,” and asked “about our backgrounds, our families. He wanted to be informal, but it couldn’t be, because of who he is.”
The more I think about it, the more I think reporters are making a mistake by going along with this. Obviously, every journalist in the world would welcome the chance to chat with the president. But these discussions aren’t interviews, and the reporters who speak with Bush can’t report what they learn. There’s no news to be gleaned; it’s all off-the-record.
David Bohrman, the Washington bureau chief for CNN, who attended one of the private sessions, said, “Most of the time, the environments that our reporters deal with the president in are very structured, very managed, and they rarely get to just kick back and have a conversation. I think there’s a lot of value in it for both sides.”
It’s hard to see how. Bush is no doubt trying to win over these journalists with special access and private conversations. I can see the president’s incentive — “don’t write those mean things about me; we chatted about your kids” — but what’s in it for the reporters?
To its credit, I think the New York Times was right to turn down the invitation.
The New York Times, which was invited to attend a session today, has declined to participate.
Philip Taubman, the Washington bureau chief for The Times, said in a statement last night: “The Times has declined this opportunity after weighing the potential benefits to our readers against the prospect of withholding information from them about the discussion with Mr. Bush. As a matter of policy and practice, we would prefer when possible to conduct [tag]on-the-record[/tag] interviews with public officials.”
Bush’s invitations are meant to effectively spin [tag]reporters[/tag]. They’re taken to exclusive areas in the White House residence and the president chats them up. I’m sure it’s a rather surreal experience.
But there’s limited, if any, upside for journalists to engage in these personal chats. Bush isn’t their “buddy,” and he probably isn’t asking about their families because he’s deeply interested in their personal lives. The White House is struggling to communicate, it knows it, so it’s beginning to try and charm reporters. News outlets shouldn’t play along.