Someone reminded me over the weekend that late last week was, surprisingly enough, the third anniversary of the start of The Carpetbagger Report. With this in mind, I thought it might be a good time to take a moment to reflect on the site, how it’s doing, and where it’s going. (I usually don’t like, don’t read, and don’t write any kind of navel-gazing blog posts, so consider this a rare exception. I’ll try and avoid another one until next February.)
The past year has seen more changes — and more success — than the first two years combined. Traffic has increased considerably, and I’ve added blogads and a comments section. My work here has led to opportunities guest-blogging at Washington Monthly, joining the stable of writers at the Huffington Post, writing a piece for AlterNet, and becoming a contributor to the Daou Report. All the while, we’ve formed a nice little online community here. It’s impossible to overstate how exciting this progress has been for me personally — the past 12 months have felt like a “breakthrough” year for the site.
At this point, however, I’d like to take The Carpetbagger Report to the next level. What might that entail? I was hoping readers might help me come up with some ideas.
Several months ago, I noticed that Taegan Goddard at Political Wire launched a campaign to “dramatically increase the site’s readership.” He encouraged readers to tell their friends about his site, asked blogs to add Political Wire to blogrolls, etc. It sounded like a pretty reasonable approach, which, not incidentally, worked. And now that I have three years — and nearly 7,000 posts — under my belt, I’m wondering how I might “dramatically increase” this site’s readership, as well.
I’ve reached an interesting point. On the one hand, the site is doing quite well. When the nominations for the Koufax Awards’ “Most Deserving of Wider Recognition” came out, I wasn’t on the list — because the fine folks running the awards said the honor is for lesser known blogs and mine is too big. On the other hand, there are about 20 to 25 progressive political blogs that are generally considered the elite, A-list sites. I’m not quite there yet, either.
So, as The Carpetbagger Report begins its fourth year, I’d like to work on improving the site’s reach and visibility. The goal is to identify what I can do to improve the site and determine how to generate more — more readers, more exposure, more of an impact.
Publicity and self-promotion aren’t really my strong suits. I’m good at getting up early, reading a lot, and writing about 12 posts a day. I’m surprisingly bad at finding new readers, boosting my traffic, and getting on more blogrolls. If Carpetbagger readers have any ideas or suggestions, I’m anxious to hear them.
And speaking of readers, I’d also like to take a moment to thank all of you for being here. Whether you’ve been reading for three years or three days, I’d like to extend my sincere thanks to all of you. I appreciate your interest, support, and encouragement, and I’m grateful that so many of you are willing to peruse my daily tirades.
And now, back to the news….