When Hillary Clinton’s presidential campaign disclosed on Wednesday afternoon that the candidate had given herself a $5 million loan, it came as a huge surprise to the political world, which had assumed Clinton’s coffers were full. When the campaign added that some senior aides would go without pay, it reinforced the notion that, in the wake of a split decision on Super Tuesday, the Clinton campaign was experiencing financial troubles at a very bad time.
That was Wednesday afternoon. Within about 24 hours, however, a new narrative had emerged: with its back against the wall, the campaign is back on track thanks to contributors who stepped up when Clinton needed them most. What looked like a potential disaster became an opportunity, and the campaign ended up raising more than $4 million yesterday.
The good fortune is leading some to question whether the desperate financial straits were legitimate in the first place. TNR’s Jason Zengerle suggested Clinton’s $5 million loan may have been a “ruse,” amounting to “her Oral Roberts moment.” (In 1987, the televangelist told his followers God would “call him home” unless they contributed $5 million. His followers duly chipped in, and the scheme worked.)
ABC News, under a headline that read, “Cash-strapped Clinton campaign – stunt?” had an item along the same lines.
The campaign announced today that it raised more than four million dollars online in the 24 hours after polls closed on Tuesday — the biggest single haul in one day ever for the campaign. […]
That outpouring is the reason that a handful of senior staff who had offered to go without pay on Wednesday have been told today that they will not need to skip paychecks.
One longtime Democratic consultant not affiliated with any campaign wondered if perhaps the whole thing wasn’t a big stunt to garner media attention and look like an “underdog.”
“I’d take this revelation as a sign that they planned this whole thing,” the consultant said.
Anything’s possible, I suppose, but I seriously doubt this was an orchestrated ploy.
First, even the ABC News report that speculates about this as a possible ruse includes no evidence of subterfuge at all.
Second, the senator really did loan her campaign $5 million. And her top aides really were prepared to work without compensation for a little while. These weren’t just rumors; they were actual occurrences.
Third, there was simply no reason for the campaign to take this kind of risk. Nothing feeds into the “campaign on the ropes” narrative like financial trouble. It strikes me as implausible that Clinton would give herself a loan and allow her supporters to start to panic, all in the hopes that it might work to her advantage.
And fourth, if it was a ruse, it partially backfired — the Obama campaign used the Clinton loan to rally its own supporters, and the Illinois senator raised over $7 million the day after Super Tuesday.
I know it’s kind of fun to think every political event is orchestrated by clever tacticians who have coordinated strategies at play, but sometimes, things are what they appear. The most plausible scenario is that the Clinton campaign was having serious money trouble, and her donors responded.
It’s not the most entertaining explanation, but it’s probably the right one.