It’s hard to say for sure whether this was a planned leak or an accidental one, but National Journal’s Marc Ambinder and the LA Times’ Peter Wallsten “obtained” a copy of an internal strategy memo based on a Republican National Committee poll of GOP voters. The purpose of the memo, written by Republican pollster Fred Steeper and sent to RNC Chair Ken Mehlman, was to highlight exactly which issues will best motivate the party’s base this cycle.
Tax cuts? Immigration? God, guns, and gays? Not according to this report.
Steeper concluded that the president’s prosecution of the international war on terror — and worries that Democrats will abdicate that responsibility — are the single most active motivator for those surveyed. As Steeper wrote in his memo “A huge 87% of the Base expresses extremely strong feelings about one or more of these issues.”
80 percent expressed a similar sentiment about the domestic sphere of the war on terror, which includes the NSA wiretaps and the USA Patriot Act.
BTW: “Almost 60% of the Base expresses extremely high dissatisfaction with the media coverage of the situation in Iraq.”
To turn these results into a campaign strategy, Republicans would tell voters a) the GOP is tough on terror; b) the GOP can do a better job keeping the nation safe; and c) the war in Iraq is going better than those mean reporters would have you believe.
Oddly enough, that’s exactly what we’ve been hearing for months. Those genius Republican consultants don’t even need strategy memos — they’ve already figured out exactly what to do.
Whether this is a good strategy, of course, is a different question.
If the Republicans heed Steeper’s advice, the party will focus nearly all of its attention in the coming months on emphasizing foreign threats, the war in Iraq, the crisis with Iran, and the war on terror in general.
Needless to say, this is not without risks. If the memo is right, these issues will motivate the base, but they’ll also remind everyone else of the administration’s disastrous foreign policies and the Republican Congress’ disinterest in raising questions and/or challenging failure.
It’s probably hard for the GOP to believe right now, but most Americans have simply lost faith in the party’s approach to foreign policy. Polls show voters give Dems the edge over the Republicans on Iraq and the war on terror in general, and support a withdrawal of American troops from Iraq.
Kevin Drum is probably right that these opinions are less than rock solid, but what are Republicans capable of doing between now and November to show the electorate that they’re trustworthy on the issue? To date the strategy has been the enthusiastic embrace of bumper-sticker politics (“cut and run”), but not only has that failed to turn the tide, it’s prompted some Republicans — both in office and out — to run in the other direction.
Republicans appear increasingly convinced that if they run the same campaign in 2006 that they did in 2004, they’ll stay in power. It hardly sounds like a recipe for success.